What Are Evergreen Ideas All About?

6 min read
Opinions expressed by Entrepreneur contributors are their own.

So, say you’re ready for your next project. Congrats! And, say you want to start an online business.

Related: 25 Business Ideas Worth Millions That I Don’t Have Time to Build

But you aren’t sure whether your idea will be viable in 10, five, or even two years.

How do you know what niche your online business should be in? After all, you don’t want to waste your time building a business no one needs.

The first thing to recognize here is that online businesses typically fall into one of four categories: ecommerce, software as a service (SaaS), digital service and content. Examples include:

Whether you are thinking of starting an online business, or already running one, you should strongly consider targeting an evergreen niche. Evergreen niches typically never go out of style, nor are they usually subject to extreme seasonal dips and spikes, which makes them good candidates for starting a business in.

Evergreen niches are also not heavily dependent on trends. You may be doing a roaring trade in Fidget Spinners today, but how sustainable is that demand from consumers? Chances are, it will eventually go the way of the Tamagotchi, the Beanie Baby, and the Pet Rock.

Finding an evergreen niche that isn’t overly saturated is often one of the hardest parts to starting a business. Here are examples of the most evergreen niches and examples of websites that service them:

Related: 7 Online Business Ideas That Could Make You Rich

Sports and hobbies

Type: ecommerce/ Example: LifeFitness

Belong to a gym? You have most likely seen this piece of equipment before. LifeFitness is an elite manufacturer and wholesaler of exercise machines, such as treadmills, ellipticals and stationary bikes. This offering plays to the ever-expanding demand in the exercise niche. In fact, market analysis site FranchiseHelp notes that gym memberships rose 18.6 percent from 2008 to 2014, a trend which the article’s writers expect to continue.

Weight loss

Type: SaaS/ Example: Lose It

Lose It is a goal-oriented weight-loss program that helps you track your caloric intake. It allows you to set a target for how much weight you want to lose and how quickly you want to lose it, then offers suggestions based on those goals.

This is a subscription-based service that offers both a free basic plan and a paid plan with advanced features. This model is very common in the world of SaaS.

Gaming

Type: content/ Example: PCGamer

PCGamer is a gamer’s paradise with extensive reviews of all the newest games and hardware. It is the go-to authority for anything PC-game related, which means it is positioned to continually update its content as the industry evolves.

Ubisoft, a mega-player in the industry, recently put out a third quarter earnings report, which pointed to growth opportunities in the $30 billion PC gaming market (according to the company), so it’s a promising industry. PCGamer also previews new game titles before they launch and reports on technology news outside the realm of gaming.

Relationships

Type: SaaS/ Example: OkCupid

There are always people looking for love. OkCupid aims to help them find it. While many dating applications are mobile-based (think Tinder and Bumble), OkCupid is best experienced on a desktop or laptop.

OkCupid employs detailed questionnaires that try to elicit enough information to match you with your soulmate, meaning its offering grows more sophisticated as time passes and the company collects more data. This is sustainable, as it goes far beyond using just pictures to make a match.

Beauty

Type: ecommerce/ Example: Sephora

LVMH-owned Sephora was founded in 1969 and has over 1,900 boutiques worldwide. Sephora revolutionized the brick-and-mortar beauty industry by replacing traditional sales reps with “beauty advisors” and encouraging customers to try before they buy.

The company’s ecommerce store is no less innovative, offering video how-to classes and an extensive community section where customers can interact with brand representatives, influencers and other Sephora customers. Sephora is home to nearly 200 brands as well as its own private label.

Wealth

Type: SaaS/ ExampleeToro

EToro is more than just an online stockbroker. Its OpenBook platform allows you to learn from the trades and portfolios of over five million other eToro traders worldwide. It even gives you the ability to easily copy their trades, all within a  dedicated app.

With this type of social trading, eToro claims, “The collective well-being of the community is fostered through high levels of interaction, the wisdom of the crowds, strategy sharing and trading tips.”

Food

Type: ecommerce/ Example: Seamless

Founded in New York City and now available in over 15 states, Seamless spotted an opportunity and made itself a food delivery option for the millions of people who eat lunch (or dinner) at their desks.

Seamless isn’t good only for consumers. In 2013 it merged with GrubHub, which along with food delivery services offers a point of sales (POS) system to restaurant partners that seamlessly integrate in-house orders with online ones.

Education

Type: Digital Service/ ExampleLynda.com

Lynda.com was founded in 1995 and has been offering online classes since 2001. It was acquired by LinkedIn in 2015 for $1.5 billion. In turn, LinkedIn was acquired by Microsoft for $26.2 billion in 2016.

There is little doubt that online education is a big business. Lynda.com offers over 6,000 video courses that teach business, technology, and creative skills. Other highly successful sites that operate in this evergreen niche include Coursera and Udemy.

Mental health

Type: SaaS Example: BetterHelp

BetterHelp pairs its more than 1,500 licensed therapists with people in need of help. Clients fill out a questionnaire that details how they are feeling. It offers them the opportunity to name problems and areas of concern that they want to work on.

For a flat monthly fee, they get unlimited access to “their” therapist via an app, where they can message that therapist 24/7. Why is this evergreen? It’s a safe bet that humans will never run out of the desire to improve their mental health.

Related: 12 Low-Cost Business Ideas for Introverts

Final thoughts

The ten evergreen niches here are among the most consistently lucrative. You can find an even more comprehensive list here. When choosing a niche, remember that competition isn’t always a bad thing. A competitive market indicates that there is strong demand and, thus, money can be made.

In short, there’s always room for someone with a new angle, idea or product. A niche without competition is unlikely to be a profitable one unless you’ve invented an entirely new product for which there is consumer demand.”

autoresponder

Email Marketing Works

1. Email marketing is easy.

One of the reasons email marketing is so valuable for business owners is that it is an easy way to start reaching consumers on their mobile devices without requiring a big investment in new technology or software.

52 percent of US cell phone owners access their email from their cell phones. (Pew Research Center)

42 percent of retailers’ email messages were opened by consumers on their cell phones. 17 percent were opened by consumers on tablets. (Forrester Research)

Conclusion: Nearly three out of every five email marketing messages doubles as a mobile marketing message. Why is email marketing better than SMS marketing?

why does email marketing work1) It works on a variety of mobile devices (phones and tablets)

2) Emails are free to receive for the consumer (texting can incur a charge)

3) Emails have far more space for content than text messages

4) Emails can be formatted much more creatively than text messages
2. Email marketing is effective.

Being a relatively easy strategy makes email marketing very appealing. But one of the biggest benefits to email marketing is how very effective it is at helping business owners and consumers stay connected.

Consumers often seek out email marketing campaigns from their favorite brands and local stores. 28 percent of US online shoppers intentionally subscribe to receive store and product related emails. (Nielsen)

59 percent of US moms say they would sign up for email updates from brands if rewards were offered (Loyalty 360).

There is real value to staying connected to your customers. Email marketing makes that easy to do.

Still asking, “Why Does Email Marketing Work?” Keep reading …
3. Email marketing is adaptable.

The versatility of email marketing is a major reason marketers should keep this tool in their marketing toolbox. Email marketing messages can range from simple to very complex. Emails can be personalized to include the name of the user and even more.

Many of the personalization tactics used on web sites can easily be applied to email marketing. (Retention Science)
4. Email marketing is inexpensive.

The best reason to use email marketing? It’s easy, effective, and inexpensive. Email marketing allows business owners and entrepreneurs to reach a large number of consumers at a rate of pennies per message as compared to much more strategies such as TV, radio, or direct mail.

And it’s not just saying this. A joint study from Shop.org and Forrester Research found that 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics.
Why Does Email Marketing Work?

The point is this: Email marketing may be an old tactic, It may be misused by some but it remains a vital strategy. It is relatively easy to get started with email marketing, so there really is no excuse for business owners to not be taking advantage of this powerful marketing tool.

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Build Your Business, no one else will,
William

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Sometimes Typography Influences

How Color and Typography Influence Consumers [Animated Infographics]

by Laura Forer  |

June 18, 2018

Animated InfographicsEarlier we explored how bad data can ruin a campaign. On the other hand, what good is great data if your creative assets don’t catch the attention of your audience?

Color and typography are two of the first features people notice in advertising, and those two elements can set the tone for your entire brand.

For example, fonts with serifs give a sense that a brand is established, while sans serif fonts make a brand seem more casual and modern.

That’s according to an infographic that explores how consumers view a brand based on its colors and typography—and how marketers can make the best design decisions for their brands.

Check out the full infographic by MDG Advertising:

Animated Infographics

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Correct Use Of Autoresponders

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The way to efficiently use e-mail autoresponders without being obnoxious

Email autoresponders are one-to-one emails sent to a subscriber in your listing which might be caused to add price to the revel in a person has together with your commercial enterprise on-line.

Autoresponders are induced by using a movement taken in your website or by means of a timer set with the aid of your team, whichever nice suits the circumstances of the message dispatched to a person.

A satisfied birthday message, a reminder to go back for your shopping cart, an e-mail re-introducing vintage content material on your subscribers, an alert announcing new merchandise to a consumer based totally off in their beyond purchasing behavior and comparable emails are all not unusual types of autoresponders corporations used to speak with their clients.

That allows you to acquire success with the usage of autoresponders, it’s important that your emails accomplish the following desires:

building an extended-time period dating with your subscribers.

Your messaging is attractive and precise on your enterprise.

Boom the open-fees of your email campaigns.

Here are three strategies for best attaining those desires with your business enterprise’s autoresponder campaigns.

1. create an autoresponder collection

one of the nice techniques for attaining fulfillment with autoresponders is using them for your client base to be used with a particular purpose in mind.

As an example, Pat Flynn, the writer of the smart passive income weblog, indicates that your autoresponder campaigns ought to recognition on using a clever sequence of messages with a distinct purpose. The information four extraordinary techniques to autoresponders that frequently makes use of himself to attain fulfillment with his listing.

Such a tactic to autoresponders is called the bait and hook, that is an effective collection to emulate because it allows your enterprise to build a long-term dating together with your listing.

Bait-and-hook

as defined by means of Flynn above, the bait and hook technique to electronic mail autoresponders seems like this. It starts off evolved with someone subscribes to your list and then mechanically receiving a welcome electronic mail.

Once they’ve obtained a welcome email, drive ongoing price through sharing emails with them proposing helpful and informative content material that drive awareness round positive troubles to your industry.

Autoresponders

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When you’ve been adding value to your audience using content material focused emails, start to share an advertising on your products or services. Your corporations services have to act as solutions for the problems you’ve been discussing in previous emails.

After this, reengage your audience with autoresponders targeted on more content to help increase focus, specifically with subscribers that didn’t convert the first time.

Be cautious to share the most effective share treasured and informative content material that enables to teach your target market to prevent them from feeling like your messaging is solely focused on getting them to make a buy within the destiny.

2. Differentiate your logo from others

consistent with Radicati Group, one hundred billion emails were sent and acquired consistent with day in 2013 – a majority of those from groups. every day it receives extra difficult in your autoresponder emails to stand out from the dozens of e-mail a person gets ordinary.

Email autoresponders are critical seeing that they help automate vital messaging and loose up time to attention on other responsibilities, it’s critical to avoid becoming lazy with their use.

To make sure your messaging is engaging and particular, try your very first-class to think how you may craft your email autoresponders to be simple, clever and authentic with every and every message.

Consciousness first on ultimate constant to make certain your first actual subscriber has a comparable revel in for your a thousandth subscriber that’s simply as original and treasured.

To ensure consistency, use replica that’s non-public and engaging but with your personal voice. Don’t sound robotic or too formal, but alternatively add persona to what you’re saying whether or not it’s a content material or promotional e-mail.

The imagery your organization decides to used to your electronic mail autoresponders on an ordinary basis may even have an effect on the consistency of your messaging as well as how they stick out from different emails.

If viable hire a clothier off of dribble or enhance to create original visuals to your e-mail advertising that help mirror your emblem, in addition to the content material of each specific electronic mail. Whilst operating with a picture clothier, they’re growing visuals a good way to be solely used by your enterprise. These original visuals will truly assist differentiate your email autoresponders from others.

If you don’t have the budget for a image dressmaker, be extremely selective with the sorts of imagery you’re deciding on from a stock footage site like Shutterstock or Getty. There also are some free alternatives like unsplash or compfight to locate visuals to consist of without charge. Modcloth autoresponder

three. Perceive vulnerable factors via regular testing

examine the collection of e-mail autoresponders that you’re sending to your list and discover any messages that bring about a decrease in the click on-thru-charge, open-fee subscribers or on-web page conversions – relying at the content material of the email of course.

autoresponders are all approximately personalizing the revel in your corporation has together with your list. Sometimes, your messaging isn’t coming off incorrectly, however you won’t recognize till you obtain remarks out of your list.

Always reveal the metrics noted at the start of this segment to peer which part of your collection of autoresponder emails isn’t working.

Replace this ineffective email with two variations of a similar message to start a/b checking out those emails along with your target market. This way, you can find out which of those two variations of the identical electronic mail resonates extra efficaciously together with your audience and go together with the model that drives higher outcomes.

What-is-ab-trying out

In a few cases, the whole autoresponder e-mail series is what’s no longer operating. If irrespective of how you regulate the positive part of your series, it still isn’t operating; it might then be time to trash it and start over.

From time to time it will become to evident which you’re supplying content material in your target audience simply to push them to a product later on, which can be definitely off-placing to subscribers.

Restart your marketing campaign by way of most effective such as content material that surely adds cost in your audience before eventually adding them to a product focused e-mail.

In some cases, it is probably a softer promote to consist of more content emails earlier than adding a subscriber to a product or promotional electronic mail. Engaging content can help reestablish a reference to your target market time beyond regulation.

How is your enterprise making use of email autoresponders to cultivate a relationship with your list and power outcomes? What e-mail autoresponder collection has your enterprise determined effective and why? Share your thoughts inside the comments found below the article.

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Make Responding A Habit

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Identity-Based Habits: How to Actually Stick to Your Goals This Year

Change is hard. You’ve probably noticed that.

We all want to become better people — stronger and healthier, more creative and more skilled, a better friend or family member.

But even if we get really inspired and start doing things better, it’s tough to actually stick to new behaviors. It’s more likely that this time next year you’ll be doing the same thing than performing a new habit with ease.

Why is that? And is there anything you can do to make change easier?

Before we talk about how to get started, I wanted to let you know I researched and compiled science-backed ways to stick to good habits and stop procrastinating. Want to check out my insights? Download my free PDF guide “Transform Your Habits” here.

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How to Be Good at Remembering People’s Names

My girlfriend is great at remembering people’s names.

Recently, she told me a story that happened when she was in high school. She went to a large high school and it was the first day of class. Many of the students had never met before that day. The teacher went around the room and asked each person to introduce themselves. At the end, the teacher asked if anyone could remember everyone’s name.

My girlfriend raised her hand and proceeded to go around the room and accurately name all 30 or so people. The rest of the room was stunned. The guy next to her looked over and said, “I couldn’t even remember your name.”

She said that moment was an affirming experience for her. After that she felt like, “I’m the type of person who is good at remembering people’s names.”

Even today, she’s great at remembering the names of anyone we come across.

Here’s what I learned from that story: In order to believe in a new identity, we have to prove it to ourselves.

Autoresponders

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Identity-Based Habits

The key to building lasting habits is focusing on creating a new identity first. Your current behaviors are simply a reflection of your current identity. What you do now is a mirror image of the type of person you believe that you are (either consciously or subconsciously).

To change your behavior for good, you need to start believing new things about yourself.

Imagine how we typically set goals. We might start by saying “I want to lose weight” or “I want to get stronger.” If you’re lucky, someone might say, “That’s great, but you should be more specific.”

So then you say, “I want to lose 20 pounds” or “I want to squat 300 pounds.”

These goals are centered around our performance or our appearance.

Performance and appearance goals are great, but they aren’t the same as habits. If you’re already doing a behavior, then these types of goals can help drive you forward. But if you’re trying to start a new behavior, then I think it would be far better to start with an identity–based goal.

The image below shows the difference between identity–based goals and performance and appearance–based goals.

autoresponder
Graphic by James Clear.

The interior of behavior change and building better habits is your identity. Each action you perform is driven by the fundamental belief that it is possible. So if you change your identity (the type of person that you believe that you are), then it’s easier to change your actions.

The reason why it’s so hard to stick to new habits is that we often try to achieve a performance or appearance–based goal without changing our identity. Most of the time we try to achieve results before proving to ourselves that we have the identity of the type of person we want to become. It should be the other way around.

The Recipe for Sustained Success

Changing your beliefs isn’t nearly as hard as you might think. There are two steps.

1. Decide the type of person you want to be.

2. Prove it to yourself with small wins.

Here are five examples of how you can make this work in real life.

Note: I cannot emphasize enough how important it is to start with incredibly small steps. The goal is not to achieve results at first, the goal is to become the type of person who can achieve those things.

For example, a person who works out consistently is the type of person who can become strong. Develop the identity of someone who works out first, and then move on to performance and appearance later.

Start small and trust that the results will come as you develop a new identity.

Want to lose weight?

Identity: Become the type of person who moves more every day.

Small win: Buy a pedometer. Walk 50 steps when you get home from work. Tomorrow, walk 100 steps. The day after that, 150 steps. If you do this 5 days per week and add 50 steps each day, then by the end of the year, you’ll be walking over 10,000 steps per day.

Want to become a better writer?

Identity: Become the type of person who writes 1,000 words every day.

Small win: Write one paragraph each day this week.

Want to become strong?

Identity: Become the type of person who never misses a workout.

Small win: Do pushups every Monday, Wednesday, and Friday.

Want to be a better friend?

Identity: Become the type of person who always stays in touch.

Small win: Call one friend every Saturday. If you repeat the same people every 3 months, you’ll stay close with 12 old friends throughout the year.

Want to be taken seriously at work?

Identity: become the type of person who is always on time.

Small win: Schedule meetings with an additional 15–minute gap between them so that you can go from meeting to meeting and always show up early.

What is your identity?

In my experience, when you want to become better at something, proving your identity to yourself is far more important than getting amazing results. This is especially true at first.

If you want to get motivated and inspired, then feel free to watch a YouTube video, listen to your favorite song, and do P90X. But don’t be surprised if you burn out after a week. You can’t rely on being motivated. You have to become the type of person you want to be, and that starts with proving your new identity to yourself.

Most people (myself included) will want to become better this year. Many of us, however, will set performance and appearance–based goals in hopes that they will drive us to do things differently.

If you’re looking to make a change, then I say stop worrying about results and start worrying about your identity. Become the type of person who can achieve the things you want to achieve. Build the habit now. The results can come later

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