Consistent Contact Email Advertising
In case you are deciding on a e-mail advertising device to your small commercial enterprise, you could do plenty worse than Trafficwave (which starts off-evolved at less than $20 per month). In case you need to try out a number of the capabilities with out committing, the organization offers a 30-day free trial. Our assessment appears specifically at the e-mail plan, which helps up to unlimited contacts. Were it now not for some unexplained technical hiccups, steady contact could have been an easy pick for Editors’ desire, either becoming a member of or replacing Campaigner and MailChimp for PCMag’s pinnacle honors.
How does Trafficwave stack up towards the opposition for organizations with 2,500 contacts in its advertising and marketing database? Many e mail advertising tools actually have a cap on what number of messages you could send in a month however Trafficwave does not.
Due to the fact that our remaining look, Trafficwave has delivered electronic mail autoresponders beyond the ones brought about by signal-ups, inclusive of birthdays and anniversaries. You could additionally ship an email collection to a particular set of contacts, along with an afternoon-with the aid of-day manual to getting started out together with your provider or observe-u.s.to an occasion. This works by segmenting your contacts into distinctive folders and matching them up with autoresponders. The picture library now lets in large amounts of storage. Customers can also get entry to banner pictures immediately thru Trafficwave. Sooner or later, you may now engage with assist via Twitter.
The Trafficwave trial offers you get right of entry to to all of these functions for 30 days but you can best send large email lists. The trial is a brilliant way to get used to the platform for a large number of messages. After you are sure about the platform, improve to the paid version and begin blasting away.
List Building Ideas
We know the fortune is in the follow up. We know that we have to get serious about list building if we want prospects to follow up with. This report looks at 28 ways to build your email marketing list:
1) Feature a Sign-Up Form on Each Page of Your Site – Be sure to remember this basic concept. Sign-up opportunities should be ubiquitous throughout your site.
2) Promote Benefits on the Sign-Up Page – Enhance subscription value with sample emails, testimonials and strong call to action copy.
3) Offer Opt-In Incentives – Incentives like white papers, discounts and special reports significantly increase conversion rates.
4) Optimize Your Site for Search Engine Placement – Optimize current and archived newsletters for search engines to increase traffic and subscriptions.
5) Pay for Search Engine Services and Promote Your Email on the Landing Page – If you pay for search services like Google AdWords be sure to include email subscription information on the landing page.
6) Add Opt-in Check Boxes on Demo Requests, White Papers and Registration Forms – Well-executed forms and pages may improve conversion rates by 50 percent or more.
7) Include “Send to a Friend” Options – Generate new subscribers with minimal effort if bundled with promotional campaigns.
8) Use Direct Mail and Catalogs – Encourage email subscriptions on all print ads.
9) Direct Employees to Include Messages and Links in Email Signature Lines – Add “Subscribe to the Company X Email Newsletter” to employee email signatures.
10) Direct Call Center and Sales Employees to Obtain Permission and Capture Email Addresses Over the Phone – Instruct call center and sales staff to ask customers and prospects if they’d like to receive newsletters or promotional email.
11) Send Post Cards to Customers Encouraging Them to Subscribe to Email – If you have postal contact information for customers but not email addresses, send a post card with opt-in sign-up offer and URL.
12) Hand Out Sign-Up Forms at Public Speaking Engagements and Seminars – Promote your newsletter in presentations and handouts.
13) Implement Rented List Campaigns and Subscriptions – Promote your company in email campaigns and landing pages when you rent email lists.
14) Promote Sign-Ups in Confirmation/Transaction Emails – Add messages and links to opt-in pages of all confirmation and transaction emails.
15) Include Opt-in Line on Credit Card Receipts – Not an obvious method, but may be quite effective.
16) Add Opt-in Message to Warranty and Product Registration Cards.
17) Add Sign-Up Message to Invoices.
18) Display Opt-in Forms at the Cash Register – An approach used by restaurants and retailers to advertise weekday discounts, catering services etc.
19) Promote Your Email/Newsletter in Articles and Article Attribution – Include a reference and link to your newsletter after the byline on articles in trade and consumer publications.
20) Include Opt-in Message and Check Boxes on Shopping Cart Pages – Remember to ask for email format and product/information preferences.
21) Promote Your Email/Newsletter in Other Company Publications – Promote online newsletters in print newsletters, magazines and brochures. Add “Sign up for our monthly newsletter at www.companyX.com/subscribe.html after “Visit www.companyX.com for more information.”
22) Include Newsletter Subscriptions in Trade Show Lead Generation Forms – Obtain permission to send your monthly newsletter to booth visitors.
23) Promote Your Newsletter/Promotional Emails in Industry Directories and Sites.
24) Distribute Press Releases Based on Newsletter Articles – Newsletters with topical articles may warrant a press release. Make sure the press release includes links and information on how to subscribe.
25) Include Information and a Link to Your Newsletter in Press Releases – A good option for smaller companies. Include your company newsletter and other resources in press release copy.
26) Include Opt-in Information on Customer Satisfaction Surveys – Ask permission to communicate valuable information via email newsletters and promotions.
27) Include Opt-in Forms in Product Shipping Boxes – Advertise email promotions on packing slips and direct mail cards with links to your site. Many retailers and catalogers also include promotional offers from non-competing companies.
28) Employ a Reputable Email List Service – List building services obtain email addresses and permission to email existing customers. Be sure you obtain permission before – or as part of – the first email you send.
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