Sometimes Typography Influences

How Color and Typography Influence Consumers [Animated Infographics]

by Laura Forer  |

June 18, 2018

Animated InfographicsEarlier we explored how bad data can ruin a campaign. On the other hand, what good is great data if your creative assets don’t catch the attention of your audience?

Color and typography are two of the first features people notice in advertising, and those two elements can set the tone for your entire brand.

For example, fonts with serifs give a sense that a brand is established, while sans serif fonts make a brand seem more casual and modern.

That’s according to an infographic that explores how consumers view a brand based on its colors and typography—and how marketers can make the best design decisions for their brands.

Check out the full infographic by MDG Advertising:

Animated Infographics

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Who or What Drives Your Traffic?

Five Content-Led Marketing Campaigns That Drive Results

by Chris Cano  |

July 19, 2018

driving trafficIn today’s competitive marketplace, consumers are empowered to drive a hard bargain. Your audience knows how to get the best price, so it’s easy to get scared into thinking that a shrewd discount strategy is the only tactic that delivers results.

That is not the case. An attractive offer might make the perfect incentive to join your mailing list, but an email marketing strategy that’s consistently offer-led can be damaging to your business.

Discount-driven campaigns do little to promote your story. They can devalue your brand, and they confuse the customer experience. Plus, continually bombarding your contacts with campaigns that spout terms such as “sale” and “bargain” increases the risk of your emails’ being marked as spam.

The key to maintaining customer interest is resonance, according to the Forrester Brand Experience Playbook. A brand that resonates with customers is one that not merely provides the product, service, and experience they anticipate, but—even more important—also enriches customer experience by providing value-driven engagement opportunities.

And the proof’s in the ROI: A good content-focused marketing strategy drives six times higher conversion rates! Here are five content-led campaigns to help you cement a lasting relationship with your customers
1. User-Generated Content (UGC) Campaigns

Rebuild trust, recruit brand advocates, and get time back by adding UGC to your email marketing strategy.

A good review is worth its weight in gold. Although trust in brand messages has fallen in recent years, the influence of consumer recommendations has skyrocketed: Most online consumers prefer to be informed about what others have said about products and services—and therefore read consumer reviews regularly.

If you’ve wowed customers with your product or service, use their feedback as testimonials to influence your entire contact list. A UGC-based campaign allows you to push your most impressive reviews straight to the inbox, promoting a third-party, impartial view.

You can achieve that by adding a dynamic content block in an email template to pull in live review content directly from your site. Customer feedback from review sites such as Trustpilot and Feefo can be integrated into your campaign with ease for added credibility. And, if you’re feeling inspired, use UGC to construct the basis of your campaign creative and let the 5-star reviews speak for you! Check out how global skincare brand Elemis did just that:

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2. How-To Advice Campaigns

Providing your contacts with useful and informative content is a great way to showcase your business’s expertise.

Prospective and returning customers actively use content to inform their decision-making process: 47% of B2B buyers viewed three to five pieces of relevant content before engaging with a sales representative, according to a report from Demand Gen. Creating advice-based campaigns to deploy to your lists at appropriate stages can have a huge effect on your conversion rates.

Brands that resonate strongly with customers provide user-focused content to drive engagement. Think about what a customer might want to know about your product or service, and design an advice campaign based around your answers.

Great British Chefs uses its “Weekly Menu” campaigns to advise on food preparation. The emails feature guides, recipes, and blog posts to get taste buds tingling. And with the company logo displayed clearly and consistently in every campaign, readers can easily remember which brand serves up this mouth-watering content.

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3. Competition Campaigns

Want to generate new, quality leads and re-engage customers at the same time? No problem.

An attractive, time-restricted competition campaign has the power to generate hot new leads. Constructing a thorough and relevant entry form will give you good-quality data to send to your sales department. Plus, you can increase your audience and entice an entirely new fan base with an initiative strong enough to get shared across social media. It might even go viral.

A competition that gets good traction promotes brand awareness, online conversation, customer loyalty, and market presence. And when it’s all over, your key campaign metrics provide a rich source of data to inform your future strategy.

Check out this competition creative from luxury clothing and accessories brand Aquascutum. An interactive game hides behind the gorgeous email illustration, and those who complete it and provide their data are automatically entered into a drawing to win their favorite bag. With one initiative, the company has re-engaged existing customers, increased brand awareness, and generated new leads. Plus, it’s captured data on its customers’ style preferences. Genius!

Key ROI metrics from Aquascutum’s competition include the following:

  • 6% average email CTR
  • 100% increase over average link clicks
  • 100% increase over average open rates
  • 50% increase over average views and forwards

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4. Multichannel Engagement Campaigns

Email is your digital key, and you can use it to unlock a healthy ROI from your social media efforts.

A campaign that showcases your brand’s multichannel opportunities will promote cross-channel communication and nurture that single customer view. Give your contacts the chance to get socially acquainted with your business, and watch your brand ambassadors multiply. Plus, collate the data from multichannel engagement campaigns to get deeper insight into lifestyle and behavior. That all leads to better targeting.

An engaged community with multiple touchpoints will do the work for you. Customers who feel valued and nurtured by companies are more than happy to build brand and salience in order to get a better ROI for themselves. The inbox is the perfect environment for your brand communities to thrive!

This email from British fashion brand Jack Wills is beautifully designed and chockablock with channels. It gives customers five unmissable opportunities to connect, and we love the persuasive copy creative!

drive traffic

5. Re-Engagement Campaigns

Looking for a win-back strategy that works? Reinstate valued members of your community by rolling out an irresistible re-engagement campaign.

Customers who have become dissatisfied with your email marketing want you to take a proactive approach to regaining their trust. Even your most loyal engagers will be bombarded with attractive alternatives, so get ahead of the competition by designing a campaign to collect customers’ preferences. That email should be sent out to contacts who qualify as unengaged. Use the results to re-engage customers with better-informed emails and more precisely targeted CTAs.

Check out this simple, effective, and on-brand re-engagement email from Dormify. The US dorm decor brand used its design expertise to create a seriously clickable campaign.

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Make It Resonate!

An attractive incentive provides great leverage for obtaining email signups and acquiring crucial consumer data. Customers have come to expect discounts in return for their data: Offers remain the top reason for filling out an online form and subscribing to a mailing list. But generic, batch-and-blast offer campaigns can dilute and devalue your company’s message. It’s easy to lose connections when the line of communication is poor.

To retain interest, you need to nurture long-term brand resonance. That is where adding value drives the best ROI. Content-led campaigns that are helpful, personal, and relevant can help you foster a lasting attachment between business and customer.

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http://www.trafficwave.net/lcp/wmyfloyd/autoresponderwork

 

Correct Use Of Autoresponders

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The way to efficiently use e-mail autoresponders without being obnoxious

Email autoresponders are one-to-one emails sent to a subscriber in your listing which might be caused to add price to the revel in a person has together with your commercial enterprise on-line.

Autoresponders are induced by using a movement taken in your website or by means of a timer set with the aid of your team, whichever nice suits the circumstances of the message dispatched to a person.

A satisfied birthday message, a reminder to go back for your shopping cart, an e-mail re-introducing vintage content material on your subscribers, an alert announcing new merchandise to a consumer based totally off in their beyond purchasing behavior and comparable emails are all not unusual types of autoresponders corporations used to speak with their clients.

That allows you to acquire success with the usage of autoresponders, it’s important that your emails accomplish the following desires:

building an extended-time period dating with your subscribers.

Your messaging is attractive and precise on your enterprise.

Boom the open-fees of your email campaigns.

Here are three strategies for best attaining those desires with your business enterprise’s autoresponder campaigns.

1. create an autoresponder collection

one of the nice techniques for attaining fulfillment with autoresponders is using them for your client base to be used with a particular purpose in mind.

As an example, Pat Flynn, the writer of the smart passive income weblog, indicates that your autoresponder campaigns ought to recognition on using a clever sequence of messages with a distinct purpose. The information four extraordinary techniques to autoresponders that frequently makes use of himself to attain fulfillment with his listing.

Such a tactic to autoresponders is called the bait and hook, that is an effective collection to emulate because it allows your enterprise to build a long-term dating together with your listing.

Bait-and-hook

as defined by means of Flynn above, the bait and hook technique to electronic mail autoresponders seems like this. It starts off evolved with someone subscribes to your list and then mechanically receiving a welcome electronic mail.

Once they’ve obtained a welcome email, drive ongoing price through sharing emails with them proposing helpful and informative content material that drive awareness round positive troubles to your industry.

Autoresponders

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When you’ve been adding value to your audience using content material focused emails, start to share an advertising on your products or services. Your corporations services have to act as solutions for the problems you’ve been discussing in previous emails.

After this, reengage your audience with autoresponders targeted on more content to help increase focus, specifically with subscribers that didn’t convert the first time.

Be cautious to share the most effective share treasured and informative content material that enables to teach your target market to prevent them from feeling like your messaging is solely focused on getting them to make a buy within the destiny.

2. Differentiate your logo from others

consistent with Radicati Group, one hundred billion emails were sent and acquired consistent with day in 2013 – a majority of those from groups. every day it receives extra difficult in your autoresponder emails to stand out from the dozens of e-mail a person gets ordinary.

Email autoresponders are critical seeing that they help automate vital messaging and loose up time to attention on other responsibilities, it’s critical to avoid becoming lazy with their use.

To make sure your messaging is engaging and particular, try your very first-class to think how you may craft your email autoresponders to be simple, clever and authentic with every and every message.

Consciousness first on ultimate constant to make certain your first actual subscriber has a comparable revel in for your a thousandth subscriber that’s simply as original and treasured.

To ensure consistency, use replica that’s non-public and engaging but with your personal voice. Don’t sound robotic or too formal, but alternatively add persona to what you’re saying whether or not it’s a content material or promotional e-mail.

The imagery your organization decides to used to your electronic mail autoresponders on an ordinary basis may even have an effect on the consistency of your messaging as well as how they stick out from different emails.

If viable hire a clothier off of dribble or enhance to create original visuals to your e-mail advertising that help mirror your emblem, in addition to the content material of each specific electronic mail. Whilst operating with a picture clothier, they’re growing visuals a good way to be solely used by your enterprise. These original visuals will truly assist differentiate your email autoresponders from others.

If you don’t have the budget for a image dressmaker, be extremely selective with the sorts of imagery you’re deciding on from a stock footage site like Shutterstock or Getty. There also are some free alternatives like unsplash or compfight to locate visuals to consist of without charge. Modcloth autoresponder

three. Perceive vulnerable factors via regular testing

examine the collection of e-mail autoresponders that you’re sending to your list and discover any messages that bring about a decrease in the click on-thru-charge, open-fee subscribers or on-web page conversions – relying at the content material of the email of course.

autoresponders are all approximately personalizing the revel in your corporation has together with your list. Sometimes, your messaging isn’t coming off incorrectly, however you won’t recognize till you obtain remarks out of your list.

Always reveal the metrics noted at the start of this segment to peer which part of your collection of autoresponder emails isn’t working.

Replace this ineffective email with two variations of a similar message to start a/b checking out those emails along with your target market. This way, you can find out which of those two variations of the identical electronic mail resonates extra efficaciously together with your audience and go together with the model that drives higher outcomes.

What-is-ab-trying out

In a few cases, the whole autoresponder e-mail series is what’s no longer operating. If irrespective of how you regulate the positive part of your series, it still isn’t operating; it might then be time to trash it and start over.

From time to time it will become to evident which you’re supplying content material in your target audience simply to push them to a product later on, which can be definitely off-placing to subscribers.

Restart your marketing campaign by way of most effective such as content material that surely adds cost in your audience before eventually adding them to a product focused e-mail.

In some cases, it is probably a softer promote to consist of more content emails earlier than adding a subscriber to a product or promotional electronic mail. Engaging content can help reestablish a reference to your target market time beyond regulation.

How is your enterprise making use of email autoresponders to cultivate a relationship with your list and power outcomes? What e-mail autoresponder collection has your enterprise determined effective and why? Share your thoughts inside the comments found below the article.

http://www.trafficwave.net/lcp/wmyfloyd/autoresponderwork

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How Do Emotions and Beliefs Relate

The Relationship Between Emotions and Beliefs

Updated on September 10, 2015
autoresponders

Dr. Thomas Swan studied cognition and culture at Queen’s University Belfast. His work explores theories of emotion, attention, and memory.

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Beliefs often describe a commitment made in the face of uncertainty. | Source

What are Beliefs?

A belief is an internally held or publicly espoused commitment to a premise that may be knowable or completely unsupported by evidence. Importantly, this gamut of uncertainty is what distinguishes beliefs from knowledge. For example, most of us know and believe that the sky is blue, but if you believe it will rain tomorrow, you do not necessarily know it will rain. Thus, beliefs are often formed when someone ventures beyond the scope of their knowledge, and takes a risk by committing to a premise that may not be entirely supported.

Given the inherent risk, beliefs that are publicly stated often have non-trivial content, i.e. they concern topics that are important for the well-being or social status of the speaker. As a result, beliefs may be imbued with an emotional investment, such that if the belief is proven wrong, there will be an emotional cost.

Many psychologists view belief as an unscientific term that deserves to be phased out. Contradictory and ambiguous definitions may be to blame for this attitude. However, knowledge is even less well defined. For example, a skeptic would claim that we can never know we know anything. If this is the case, then knowledge is merely a well-supported belief that we falsely ascribe the comforting notion of certainty to.

The Purpose of Beliefs

Beliefs may function to advertise your unique characteristics as a mate. The beliefs you hold will distinguish you from other potential partners. This allows like-minded members of the opposite sex to pick you from the crowd, which helps to guarantee a stable relationship in which a child can be brought up successfully. Natural selection should favor extensive belief formation, as this will improve the process of mate selection, and the quality of the child-rearing environment.

How Are Beliefs Learned?

Many of the beliefs we hold have been borrowed from individuals who demonstrate authority or prestige. This includes parents, celebrities, historical figures, politicians, and community leaders. For example, children will overwhelmingly adopt the religious beliefs of their parents. Another natural means of belief adoption is our propensity to conform with the majority.

Ignoring these sources of belief can negatively affect well-being. For example, one could be disowned by their parents, ostracized by society, or destined for failure as a result of choosing maladaptive beliefs. Natural selection has filtered those who are disposed to this behavior from the gene pool, leaving the human race with a disposition for conformity and prestige-based mimicry. An added benefit is the ease with which these types of beliefs are formed. If we assume that the popularity or success of a belief makes it reliable, our mental resources are spared the difficulty of testing it.

Nevertheless, niche beliefs can be attractive if the benefits outweigh the costs. Indeed, if beliefs demonstrate one’s unique characteristics as a mate, then pandering to the majority isn’t always an effective strategy. However, it’s likely that most niche beliefs will be adopted from models of authority or prestige for the aforementioned reasons.

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When forming beliefs, we all like to think we’re perfectly scientific. | Source

How Are Beliefs Formed?

Sometimes a belief will be formed using one’s own cognitive faculties, with little or no influence from other people.

Perhaps the rarest mode of belief formation is that which relies on empirical observation and universal systems of logic to make `rational’ deductions about one’s environment. Not surprisingly, most people claim to exclusively use this method. Indeed, people wish to be seen as impartial because it gives their opinion extra weight. Even if someone has made a rational deduction, accusing them of being irrational will provoke an emotional defense. Thus, it may be impossible to form a belief without the influence of emotion, because even rational beliefs are a source of pride.

A more common form of belief formation is motivated reasoning (PDF). This is often used to reinforce prior beliefs or knowledge that one has an emotional stake in. For example, if a patriot extracts pride from the belief that her country is great, she will be more inclined to believe stories that show her country in a good light. In the same way, religious people are inclined to believe Intelligent Design because it supports prior beliefs that they are emotionally invested in. The purpose is to fool oneself rather than others. Indeed, if a new belief agrees with preexisting beliefs, it appears to be rational, and the motivation for forming it can be ignored.

As well as reinforcing positive emotions, motivated reasoning can be used to cope with negative emotions. For example, sitting in a hospital bed might intensify one’s fear of death. This should create a motivation to believe in an afterlife, prompting a biased search for information that can be used to support the premise. Whether the individual reads holy books and theological articles, or listens to priests and religious groups; the goal is to convince themselves that, if they believed in an afterlife, their belief would be rational. If these mental gymnastics can be performed, the new belief serves to alleviate the negative emotion that triggered the process of motivated reasoning.

autoresponders
Emotions such as anxiety may be a significant factor in belief formation. | Source

Intuitive and Reflective Beliefs

Cognitive scientists usually separate beliefs into intuitive and reflective states. For example, a man observing a lady smile at her companion’s behavior may form the reflective belief that replicating this behavior would be useful during a romantic encounter. However, this relies on the intuitive belief that a smile is an expression of happiness. Intuitive beliefs are automatically treated as data. They include folk beliefs such as `solid objects cannot occupy the same space’ and `other people have beliefs and desires that are separate from my own’.

Ineraction Between Emotions and Beliefs

Our beliefs influence how we perceive, interpret, and construct the world. As a result, beliefs are central to the production and transformation of emotional states. According to cognitive appraisal theory, emotions are elicited when we evaluate stimuli in our environment. This evaluation includes questions such as “does this stimulus help or inhibit my goals?” and “can i cope with it?”. Negative answers should produce an unpleasant emotion, but if we are to answer these questions, beliefs are required about the nature of the stimulus. For example, feeling anxious during a romantic encounter requires beliefs about how one is expected to behave, and whether one’s behavior matches that ideal. If these beliefs are wrong, one’s emotional state may be unduly affected.

As we have seen, emotions also affect the beliefs we form, suggesting a recurrent interplay between the two cognitions. In fact, some emotions may be especially able to facilitate the formation of new beliefs. For example, anxiety is appraised whenever a non-trivial, uncertain threat to well-being is detected. This describes many of the conditions under which new beliefs form. As such, there should be no greater emotional influence on beliefs than anxiety.

Wishful Thinking?

David Hume described beliefs as perfectly inert states that cannot produce or prevent action. Conversely, pragmatist philosophers have described beliefs as that upon which we are prepared to act. If this is the case, what compels us to act on our beliefs? The deductions made thus far would suggest that if beliefs bias the direction of our behavior, emotions provide the impetus for it.

What we end up believing is invariably what we most want to believe. Though some desirable premises are plausible, many are merely a prelude to wishful thinking. Indeed, if you wish to measure someone’s lack of delusion, just ask them how many unwelcome beliefs they have.

© 2013 Thomas Swan

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