A Productivity Method

The Eisenhower Matrix Productivity Method [Video Tutorial]

Productivity Method

The Eisenhower Matrix is a task prioritization technique that could be the answer to your overloaded to-do list and notification nightmares.

You’ve got a lot on your plate. In addition to your actual projects, it feels like you also have 50 other little tasks that demand your attention. There are a ton of unanswered emails in your inbox. A coworker on another project desperately needs your input on something, and they’re on a deadline. Not to mention that overflowing laundry bin waiting for you at home.

With all of these priorities whizzing around your brain simultaneously, it’s hard to actually tackle any of them. The anxiety of not knowing where to start is leaving you in a state of analysis paralysis.

You feel overwhelmed, and stuck. And if you don’t have a time management method, it’s easy to fall into the trap of thinking that every task is urgent and important.

But it’s not all bad news. Solutions for prioritization and decision-making are not new. In fact, one of the greatest frameworks for decision-making and time management came over a half a century ago, from old school productivity master and very busy fellow Dwight Eisenhower, 34th President of the United States.

During his presidency, President Eisenhower managed Cold-War tensions, ended the war in Korea, and created the Interstate Highway System among many other achievements. You could say he was a very busy fellow, and thankfully he left this productivity legacy to help you free yourself from hurry worry and the anxiety to complete all your activities within a day.

The Eisenhower Matrix

The Eisenhower Matrix (or Eisenhower Box) is an easy, yet extremely effective way to figure out how to prioritize your tasks so that the most important don’t fall by the wayside to the sudden, unexpected, and urgent ones.

Here’s a quick video tutorial for how to organize your tasks into the do, delegate, decide and delete buckets:

 

 

The idea is that all of your tasks can be sorted into four quadrants, with axes of Important and Urgent on either side. These four quadrants are given number values of 1 through 4 based on their priority.

Productivity MethodImage credit: Jamesclear.com

  1. “Important” and “Urgent” tasks. These receive a priority level of 1 and should be your primary focus to complete.
  2. “Important”, but “Not Urgent” tasks. These are the long-term goals and tasks that you are important to you personal and professional development, but don’t have a firm deadline.
  3. “Not Important”, but “Urgent” tasks. These tasks are the ones you can delegate or schedule to complete after your 1st quadrant tasks are completed.
  4. “Not Important” and “Not Urgent” tasks. These tasks are placed in the 4th quadrant ones you put to wayside and should eliminate. Do you really need to binge-watch Season 1 of This Is Us or could that time be better used to work on your 2nd quadrant tasks, such as reading one new book per month?

The Eisenhower Matrix is a simple framework that helps you break out of that pernicious analysis paralysis which occurs every time you “feel like you don’t even know where to start.” By assigning each task to a quadrant, it is easy to understand what actually requires your attention this very second and what can wait until another day.

Most importantly, the matrix helps you focus on your long-term goals by clearing out the distracting shallow work that keeps you from exercising, learning how to code, or other large projects that require more time to accomplish, but ultimately improve your life and career.

Why Is It Hard To Make Decisions?

Research shows that decision-making is inextricably tied to emotion. The part of your brain linked to rationality and decision-making, the orbitofrontal cortex, and the part of your brain associated with emotion, the amygdala, are often working together when you are processing higher thought.

This means that decision-making is actually tied to mood regulation. Indeed, anxiety and depression are often categorized as feelings of immobility, being stuck, and an inability to make decisions.

That’s why adopting a framework like the Eisenhower Matrix to help you triage your tasks, or decisions you need to make, is an easy way to reduce your emotional load.

By practicing the Eisenhower Matrix regularly, your brain will begin to rewire itself and you’ll easily get into the habit of quickly identifying the difference between important tasks and non-important tasks.

Make It Visible

The Eisenhower Matrix can be translated into a Trello board of your tasks. Make a list for each quadrant, as well as an “Incoming” list where you can dump everything you need to do, and triage when you’re ready. It will look something like this:

Productivity Method

Sample board here

Just looking at your board will give you the visual ease of load balancing. Do you have a lot of cards in the Not Important/Urgent list? Start tackling little things on there to make those lists seem more manageable. These activities could include writing and responding to a batch of emails in one hour, or topping up your social media queue with tweets and Facebook posts for the week.

Only put what is truly pressing in the Important/Urgent list. These are tasks that simply cannot be put off, and for which you must give your undivided attention. By identifying these activities, you can schedule blocks of time during your day to hone in and do deep work to complete them more efficiently.

Tasks that are Urgent but not necessarily Important are often tasks that can be delegated to someone else when appropriate. Remember that assigning priority to tasks means different things to different people. For you, scheduling that flight for the conference might be urgent because if you don’t do it in advance, airline fares will break your budget. For others, that might be a task that is better delegated to an assistant.

If you collaborate closely with someone, like an assistant or a spouse (depending if it’s a work or home to-do list), add them to the board so you can assign them some of those tasks.

If you want to keep this board to yourself, use the copy card function to move those delegated tasks to another board where you are collaborating with others.

Fun fact: President Eisenhower was a master delegator. He created the position of the White House Chief of Staff.

Automate What Comes Into The Matrix

Part of the anxiety of having multiple tasks is not being able to see them all in one place. If you’re in your email and you see something you need to answer but don’t have the time, use Trello’s email-to-board feature to forward this automatically to the Incoming list. After a few of these pile up, you know it’s time to triage those cards into their Eisenhower categories.

If you work across a few Trello boards, you can attach a card or a board to another card with the related cards feature. At a glance, you can get key information from other projects, such as due dates and checklists, in your own matrix so you can manage your progress to your heart’s content without changing your team’s own Trello organization process.

You can also use automation tool Zapier to create cards in your Incoming list. Connect other apps you’re using to Trello, and when specific events happen, it will trigger a Zap and send a card to your Trello list.

For example, automatically create a Trello card every time a new row is created in a Google spreadsheet. Or if you’re on the go and jotting notes down in Evernote, set them to Zap to your Trello board so that they can be turned into action items later.

Create Trello cards from new Google Sheets rows
Create Trello cards from new Evernote notes
See more Trello integrations powered by

And don’t forget that you can also simply add cards from other Trello boards into your Eisenhower Matrix by using the Copy function under Actions listed on each card.

Drop The Dread Of Decision Making

The Eisenhower Matrix is a visual framework that can be used with productivity tools you’re already in, like Trello, to keep everything organized. It’s an easy way to batch tasks into four priority levels, one of which (Not Important/Not Urgent) is immediately dropped, so really it’s only three categories of attention-worthy tasks to focus on.

All you need to do is spend time analyzing your tasks and goals and categorize them into activities that you can be completed within certain time frames. Through this method, your prioritization and delegation skills will become top-notch.

In short, you’ve already got plenty on your plate. Don’t make the process of prioritization yet another thing you need to deal with. Thanks, Ike!

What Satellite

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Social and Antisocial Bees

When It’s Good to Be Antisocial

Social Bees
It turns out that, even in a highly coordinated hive, antisocial individuals persist.“Wanderer above the sea of fog,” by Caspar David Friedrich (1817)

Bees are emblems of social complexity. Their honeycombs—intricate lattices dripping with food—house bustling hive members carrying out carefully orchestrated duties like defending against predators and coordinating resource collection. Much of our own success is due to this sort of division of labor. Clearly, in the animal kingdom, it pays to be social: Certain neurons make us resent being alone. You could be forgiven for assuming that complex social organization is the—or at least a—pinnacle of evolution.

Yet out of the 20,000 known species of bees, only a few are social. Some bee species have even given up social behaviors, opting for the single life. Why?

Sometimes everybody wins when you go it alone.

For one, as introverts know well, socializing requires lots of energy. Highly complex societies of insects require an elaborate arsenal of chemical and physical signals to direct their communal behavior. Social bees have more highly developed exocrine glands than their solitary cousins, and solitary halictid bees have less sensory hairs on their antennae than their social precursors. Solitary and social halictids also have different odorant systems, which play an important role in social bee communication and recognition. As the environment comes up with new demands, and the genetic makeup of the hive adapts, these features might just stop being worth the investment.

For another, being social can be stunting—sometimes bees have to grow up fast to survive. Researchers at Whitman College in Washington found that the region of the newly hatched antisocial orchard bee’s brain responsible for foraging ability is about as developed as the corresponding region in the experienced forager honey bee. Antisociality encourages self-sufficiency. Orchard bees must each fend for themselves, and they emerge into the world knowing how to forage for food. For honey bees, on the other hand, only a portion of the hive has to forage at any given time.

How do solitary species evolve to reap these benefits after having been social? After all, antisociality cropping up, in conjunction with other stressors, can mean the collapse of the entire hive—by increasing the minimum amount of social bees needed to sustain a hive, and decreasing the maximum amount of bees a hive can stably carry. So the prevalence of loners is not exactly favorable.

Antisocial Bees
Photograph by Orangeaurochs / Flickr

Variability in social behavior is one possible answer. H. rubicundus, a sweat bee descended from social ancestors in the Halictidae family, has both solitary and social populations in Europe. Bees living in different environments prefer different behaviors: In warm climates, H. rubicundus populations favor hive-formation, while in the cold, they tend to go solo.

It also turns out that, even in a highly coordinated hive, antisocial individuals persist. And they appear to be tolerated by other bees in the colony. If a few loners find themselves in a new situation where solitary behavior is advantageous—say the growing season is short and bees need to get up and go without dividing tasks—an asocial species could arise.

Changes in host plants can also lead social bees to revert to solitary behavior. Depending on the bee’s environment and needs, specializing on one plant is usually more beneficial in a hive context, where the whole activity of the hive can be coordinated around a constant resource. Solitary bees are usually generalists—they buzz along from plant species to plant species.

Sociality is no pinnacle of evolution. It’s just another result of the process. Reclusive bees and other species are doing just fine—and sometimes, even better. Clearly social behavior has advantages, seeding the survival of species and communities. But being a good neighbor is not the only benefit to the hive. Sometimes everybody wins when you go it alone.

Social Bees

Email Marketing Works

1. Email marketing is easy.

One of the reasons email marketing is so valuable for business owners is that it is an easy way to start reaching consumers on their mobile devices without requiring a big investment in new technology or software.

52 percent of US cell phone owners access their email from their cell phones. (Pew Research Center)

42 percent of retailers’ email messages were opened by consumers on their cell phones. 17 percent were opened by consumers on tablets. (Forrester Research)

Conclusion: Nearly three out of every five email marketing messages doubles as a mobile marketing message. Why is email marketing better than SMS marketing?

why does email marketing work1) It works on a variety of mobile devices (phones and tablets)

2) Emails are free to receive for the consumer (texting can incur a charge)

3) Emails have far more space for content than text messages

4) Emails can be formatted much more creatively than text messages
2. Email marketing is effective.

Being a relatively easy strategy makes email marketing very appealing. But one of the biggest benefits to email marketing is how very effective it is at helping business owners and consumers stay connected.

Consumers often seek out email marketing campaigns from their favorite brands and local stores. 28 percent of US online shoppers intentionally subscribe to receive store and product related emails. (Nielsen)

59 percent of US moms say they would sign up for email updates from brands if rewards were offered (Loyalty 360).

There is real value to staying connected to your customers. Email marketing makes that easy to do.

Still asking, “Why Does Email Marketing Work?” Keep reading …
3. Email marketing is adaptable.

The versatility of email marketing is a major reason marketers should keep this tool in their marketing toolbox. Email marketing messages can range from simple to very complex. Emails can be personalized to include the name of the user and even more.

Many of the personalization tactics used on web sites can easily be applied to email marketing. (Retention Science)
4. Email marketing is inexpensive.

The best reason to use email marketing? It’s easy, effective, and inexpensive. Email marketing allows business owners and entrepreneurs to reach a large number of consumers at a rate of pennies per message as compared to much more strategies such as TV, radio, or direct mail.

And it’s not just saying this. A joint study from Shop.org and Forrester Research found that 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics.
Why Does Email Marketing Work?

The point is this: Email marketing may be an old tactic, It may be misused by some but it remains a vital strategy. It is relatively easy to get started with email marketing, so there really is no excuse for business owners to not be taking advantage of this powerful marketing tool.

Learn More – Learn the Specifics At “Build That List”
http://www.trafficwave.net/lcp/wmyfloyd/sfiad

Build Your Business, no one else will,
William

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#biztips #marketing #salestips
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What Satellite?

See Satellites?

by Dr Sophie Essay

The more you practice and play, the more competitive you are, and the  less exhilarated you become! 😉  Welcome back and always welcome to our pages for our friends and readers from the US, Canada, Sweden, Italy, the UK, Germany, and India! 😉

Last week we talked about satellites, but your  following question was about “how many satellites are active or inactive” is answered by Google claiming that:

About 1,100 active satellites, both government and private. Plus there are about 2,600 ones that no longer work. Russia launched the first satellite, Sputnik 1, in 1957. 

Now your next question will be how much did we spend on the 2,600 satellites that are no longer working (inactive indefinitely)?

Well, not all of them were American, so you spent only few hundred billions or may be trillions. Oh! 🙄What Satellite

Many satellite companies and businesses will continuously promote for satellites benefits, and you can see now why, don’t you?

One published article talked about the disadvantage of satellites, including the terribly high cost, their sudden failure, their unrepairable nature due to their location (space), or their disappearance. The article didn’t talk about the satellites’ effects on your weather, because it’s a sensitive subject for anyone to talk about. There is no info about it!!

Satellites are expensive. In addition to the cost of building one of these devices, there is also the cost of launching the satellite into space. Satellites are costly even when they are successfully launched, but all too often, launches end in failure. In 2017, the billion-dollar spy satellite, Zuma, was lost when the rocket carrying it faile …. More

What Satellite

You see now how it is quite complicated to get some answers about some tools that are supposed to be helping you, and not affecting your weather. For example, what is the relationship between the global warming and the satellites? And do not accept an answer without proofs. 😀

What Satellite

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Build A Online Business

Marketing Challenge

Email Marketing Works

1. Email marketing is easy.

One of the reasons email marketing is so valuable for business owners is that it is an easy way to start reaching consumers on their mobile devices without requiring a big investment in new technology or software.

52 percent of US cell phone owners access their email from their cell phones. (Pew Research Center)

42 percent of retailers’ email messages were opened by consumers on their cell phones. 17 percent were opened by consumers on tablets. (Forrester Research)

Conclusion: Nearly three out of every five email marketing messages doubles as a mobile marketing message. Why is email marketing better than SMS marketing?

why does email marketing work1) It works on a variety of mobile devices (phones and tablets)

2) Emails are free to receive for the consumer (texting can incur a charge)

3) Emails have far more space for content than text messages

4) Emails can be formatted much more creatively than text messages
2. Email marketing is effective.

Being a relatively easy strategy makes email marketing very appealing. But one of the biggest benefits to email marketing is how very effective it is at helping business owners and consumers stay connected.

Consumers often seek out email marketing campaigns from their favorite brands and local stores. 28 percent of US online shoppers intentionally subscribe to receive store and product related emails. (Nielsen)

59 percent of US moms say they would sign up for email updates from brands if rewards were offered (Loyalty 360).

There is real value to staying connected to your customers. Email marketing makes that easy to do.

Still asking, “Why Does Email Marketing Work?” Keep reading …
3. Email marketing is adaptable.

The versatility of email marketing is a major reason marketers should keep this tool in their marketing toolbox. Email marketing messages can range from simple to very complex. Emails can be personalized to include the name of the user and even more.

Many of the personalization tactics used on web sites can easily be applied to email marketing. (Retention Science)
4. Email marketing is inexpensive.

The best reason to use email marketing? It’s easy, effective, and inexpensive. Email marketing allows business owners and entrepreneurs to reach a large number of consumers at a rate of pennies per message as compared to much more strategies such as TV, radio, or direct mail.

And it’s not just saying this. A joint study from Shop.org and Forrester Research found that 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics.
Why Does Email Marketing Work?

The point is this: Email marketing may be an old tactic, It may be misused by some but it remains a vital strategy. It is relatively easy to get started with email marketing, so there really is no excuse for business owners to not be taking advantage of this powerful marketing tool.

Learn More – Learn the Specifics At “Build That List”
http://www.trafficwave.net/lcp/wmyfloyd/sfiad

Build Your Business, no one else will,
William

#trwv #business #emailmarketing #sales
#biztips #marketing #salestips
#explorepage #explorepagenotice
#makethisgoviral #explorepageready

Flying Car Inventions

Is ‘The Jetsons’ flying car finally here?

Ever since the early 1960s when we were glued to the animated sitcom “The Jetsons”, whimsical visions of a futuristic space utopia filled our imaginations leaving people asking themselves: “Where’s my flying car?”
Point taken, but perhaps now, as our childhood dreams move slowly closer to reality, we should also start pondering this: if a flying car was here today, in the real world and not in the realm of science fiction, would we feel comfortable controlling it safely while cruising thousands of feet up in the air? Would we possess the technical skills required to even get it off the ground, let alone land it without a scratch?
Before you dash to the door and sprint to your nearest pilot school to sign up for flight lessons, take a moment to meet Carl Dietrich, the chief executive and co-founder of aerospace company Terrafugia.
Dietrich and his team are working to bring consumers closer to the prospect of a practical flying car, envisioning a vehicle that does not require its operator to be a trained pilot. Thus, Boston -based Terrafugia announced last May it had started working on the concept of TF-X, a four-seat, plug-in hybrid electric car that can do vertical take-offs and landings.
Who makes the calls?
Although not driverless, Dietrich says the TF-X could increase the level of so-called “human directed local autonomy,” a term he describes as a “big fancy phrase” that essentially means that the vehicle’s operator won’t need to have the knowledge or skills of a pilot.
“They don’t need to know those things because the computer is plugged in to a data network that automatically helps them plan the flight path, avoid other air traffic and air space restrictions, things of that nature,” says Dietrich. He explains that operators would still have to make high-level, critical decisions, like determining whether it’s safe to take off and land or approve the landing zone in advance.

Flying Car

First flying car to go on sale in 2015 01:53

Flying Car

Driverless cars could let you sleep 02:36

“Anything that happens on the ground, the person is going to make a call,” says Dietrich. “Once you’re flying, the actual operation of all the flight control surfaces is going to be computer controlled because, frankly, the computer can do it better than a pilot.”
Yet, if you have the vision that the semi-autonomous vehicle would help you escape annoying traffic jams by simply taking off the ground, you’d better think again.
“That’s science fiction and that will always be science fiction,” says Dietrich, explaining that vertical liftoffs require a lot of air to be blown down which is not practical and can cause damages to neighboring vehicles. Instead, TF-X would be able to take off in airports and helipads, as well as specially designed spaces — the size of a tennis court — that would be devoid of street lights, road signs and power lines.
From dreams to reality
Yet, the TF-X concept is not Terrafugia’s first attempt to take to the skies. Founded in 2006, the company made headlines in recent years with Transition, a street legal airplane that can be flown in and out of general aviation airports.
More like a driveable plane than a flying car, the two-seat vehicle can fold up its wings — just like putting the top down into a convertible car — and fly with a cruise speed of 100 miles per hour; it can also be parked inside a single car garage, driven on the road on a highway speed and run on automotive gasoline.
Terrafugia has been flying prototypes of Transition since 2009 and is now very close to getting it to the market. “We have over 100 orders for Transition,” says Dietrich, adding that Transition costs $279,000. “We are expecting to ship the first products to customers in the second quarter of 2016.”
But in order for users to be able to fly the Transition, they would need to have at least a sport pilot’s license, which requires 20 hours of flight time — most sport pilots take 30-35 hours to get their sport pilot certificates.
With its new prototype, however, Terrafugia believes that just five hours would be enough for users to learn how to operate the TF-X vehicle, appealing to a broader segment of the population. Dietrich says all operators will need to know is how to interface with the vehicle, how to determine if it’s to safe to take off and land and what to do on the event of an emergency — in those cases, operators would be able to pull a handle which would be able to activate a parachute system for the entire vehicle by pulling a handle.
Future is now?
So, how far away are we from our first ever TF-X air cruise?
“It’s hard to say exactly, but we estimate eight to12 years,” says Dietrich, who admits that even if Terrafugia had all the capital required to develop TF-X — which it doesn’t — the realization of the project depends on technological developments as well as regulators changing the way aircraft are currently certified.

Flying Car

Can driverless cars improve road safety? 02:43

Dietrich says Terrafugia is “heavily involved” with international committees to write new certification standards that account for some of the new technologies that are increasingly coming to the market for manned and unmanned aircraft, and which also apply to TF-X — things like electric motors and batteries for general aviation aircraft.
“Those sort of things have never been certified before so we don’t know how long it will take for regulatory bodies to adapt to the new technology,” he says. “The rules are all very old, the rules need to be updated,” adds Dietrich. “If the rules are successfully updated then we see the possibility for somebody to get what we call a TF-X operator’s permit in as little as five hours.”
Ultimately, Dietrich says, the goal of the whole TF-X program “is to make the idea of the flying car a reality.”
“In order to do that, we have to lower the barrier entry to aviation,” he adds. “We have to make it easier, we have to make it safer, we have to make it faster than driving your car, and we have to make it significantly more convenient than operating an airplane today,” continues Dietrich. “It’s going to take a while to get there, but that’s the goal.”
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Influencer Marketing And Psychology

The Right Way To Use Social Proof Vs. Influencer Marketing, Based On Psychology

What’s behind influence? Trust.

Trust leads to belief, loyalty, action, and advocacy. And it comes from credibility and authority.

Becoming a trustworthy brand is easier said than done, which is why marketing tactics exist precisely to build trust. These tactics fall into two main categories: social proof and influencer marketing. Both rely on trusting relationships, but are not interchangeable, so let’s define each.

 

  • Social or peer proof: The psychological phenomenon referring to how people rely on the input and actions of trusted peers to make decisions about what is right and wrong.
  • Influencer marketing: The marketing tactic that involves partnering with individuals who have broad influence over your prospects to produce content that you own or sponsor.

 

Peer proof is based on the individual influence and interactions of personal peers, while influencer marketing relies on the broad influence and knowledge of an well-known expert. Though different in scale, they both have the power to persuade.

Influencer Marketing

Dr. Robert Cialdini, a psychology expert best known for his book Influence: The Psychology of Persuasion, outlines six principles that play into persuasion. The third principle is authority: the concept that people follow the lead of believable and knowledgeable experts. Cue influencer marketing. The sixth principle is consensus, the instinct to look to others for guidance when uncertain about what to do or think—read, peer proof.

Cialdini explains, “What the science is telling us is that it’s important to signal to others what makes you a credible, knowledgeable authority before you make your influence attempt.” Since you aren’t exactly an unbiased source to recommend your own products or services, he advises having others do it for you.

Similarly, a Content Marketing Institute survey found that business decision-makers value the credibility and objectivity of information the most during the purchase process. Just 24 percent want information to come straight from the partner or product they’re considering.

The influence of peers and influencers should be applied at different times and in different ways as part of your marketing strategy. Here’s how to know when peer proof will work, and when to use influencer marketing.

Use Social Proof to Help You Convince and Convert

Peer proof is all about personal connections and first-hand experience. If someone you know suggests something based on their own experience or knowledge, and you trust their judgment, you’re more likely to listen and take their advice.

The Content Marketing Institute survey revealed that peer recommendations are by far the most influential in making purchase decisions, ranked the top-trusted source by 80 percent of respondents. The third most credible source is another form of social proof: product reviews. Regardless of whether it’s a personal or professional relationship, verbal or written support from a peer trumps all for trust.

But since it’s most effective when organic and one-to-one, how can you scale its impact?

 

  • Online reviews: Written endorsements from customers or clients on public review sites and forums like Yelp, Google, Glassdoor, Angie’s List, etc.
  • Branded forums: Brand-owned platforms that allow customers or clients to share recommendations, questions, or feedback.
  • Loyalty programs: Rewards program exclusively for customers who frequently make purchases or contribute to a brand’s business goals.
  • Referral incentives: Benefits or bonuses given to customers for successfully referring a new customer or client.
  • Brand ambassadors: Inner circle of customers who promote your brand or products for an incentive: discounts, stipend, referral bonuses—even social status.
  • User testimonials: Positive reviews of your products or services featured on your website or other owned properties.

 

The Beautycounter Consultant program shows scaled social proof in action. Beautycounter is a skincare and makeup brand that uses only safe and natural ingredients. Consultants receive a 25 percent discount on all products, can get up to 35 percent commission on retail sales, and can even qualify for special incentives like trips and access to exclusive events.

Influencer Marketing

Taking advantage of peer proof, Consultants invite their friends to Beautycounter Socials to try out various products—hopefully to end up buying something. They teach their friends about the harmful side of the beauty industry and explain Beautycounter’s commitment to safety. I attended one of these Socials organized by a close friend of mine. I have a very simple and frugal beauty routine, but I ended up buying a 40-dollar face cream—just to support my friend!

Work With Influencers to Increase Your Awareness and Audience

The title “influencer” is often misapplied to people who solely have a large social media following. However, influence is more than just reach—it’s also authority. So they have a ton of followers, but do they have the trust of those followers? Can they actually influence them? You want to work with influencers to build exposure among new audiences, but you want to make sure it’s the right audience and can result in action.

Influencer marketing also isn’t about celebrity endorsements. When done well, it’s about paying or incentivizing someone to produce content on your brand properties or creating content about your brand on their own platforms. Both tactics can be either one-time or ongoing, depending on the marketing context or campaign.

 

  • Content contributors: Compensating an individual who has relevant expertise and widespread recognition to create content for your owned properties (website, blog, social media, etc.)
  • Sponsored content: Paying an individual to create content about their experience with your brand on their own properties (blog, social media, email newsletter, etc.).

 

Influencers played a big role in the success of Dunkin’ Donuts 2016 National Donut Day campaign. With Snapchat as the primary promotion channel, they partnered with eight influencers to create and share content teasing the offer to their followers. On the day of, the influencers took over the Dunkin’ Donuts Snapchat account, encouraging people to redeem the offer and announcing custom Geofilters to use in Dunkin’ Donuts stores.

Influencer Marketing

Image attribution: Courtney Prather

It was a wild success. Dunkin’ Donuts gained ten times more Snapchat followers in one day than their average monthly followers. The campaign reached three million people with 40,000 total cross-platform engagements, and the Geofilters had hundreds of thousands of uses, bringing in millions of views. These results show that Dunkin’ Donuts knew exactly when to use influencer marketing to increase their audience and build awareness for the National Donut Day offer.

Getting back to the psychology of persuasion, influencer marketing skeptics may question how well people receive and believe sponsored content. If people can tell that it’s sponsored, won’t it have less credibility? Surprisingly, according to Cialdini’s research, it doesn’t really matter whether or not it’s obvious that the person will benefit from the partnership—monetarily or otherwise.

Trustworthy brands naturally earn advocates. Although the ultimate goal is to get organic endorsements, it will probably take a little incentivizing to get support consistently and at scale. From recruiting brand ambassadors to partnering with a subject-matter expert, you can take advantage of the way peer proof directs our actions and the authority and awareness that influencers lend to your brand visibility.

Note:

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Lets face it „ The only way you can be totally financially free is by building multiple sources of passive income, whether through businesses or prudent investing.

Robert Kiyosaki in his book ˾Rich Dad, Poor Dad™ says that the financially free people are the investors, not the managers or the business owners.
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Here’s the cold, hard fact:

The main reason why 99% of the world is not financially is because they lack the financial intelligence to make the right financial decisions in life!

Ask yourself, have you ever faced any of these problems in your life?

-Feeling helpless and unable to act when it comes to the area of finance?
-Feel like you are fighting an uphill battle trying to escape the rat race, but cant leave your job because you would be too helpless?
-Other people seem to deal with the area of finance with no problems at all.
-You are totally clueless when it comes to investing.

Well, you are not alone. Ive once walked down this lost path and I told myself that I would do whatever it takes to figure out the key to mastering all aspects of finance and investments.

And after years of research, Ive finally come up with the ultimate solution.
Introducing
The Ultimate Encyclopedia Of Financial Intelligence

This Indispensable Book Will Skyrocket Your Financial IQ And Turn You Into A Money Powerhouse!

Here’s an overview of this Financial Encyclopedia:

-With this great book of financial knowledge, you’ll be equipped with everything you need to enter the world of investments!

-You’ll also literally start becoming a money magnet by adopting the right mindsets towards money.

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