In today’s competitive marketplace, consumers are empowered to drive a hard bargain. Your audience knows how to get the best price, so it’s easy to get scared into thinking that a shrewd discount strategy is the only tactic that delivers results.
That is not the case. An attractive offer might make the perfect incentive to join your mailing list, but an email marketing strategy that’s consistently offer-led can be damaging to your business.
Discount-driven campaigns do little to promote your story. They can devalue your brand, and they confuse the customer experience. Plus, continually bombarding your contacts with campaigns that spout terms such as “sale” and “bargain” increases the risk of your emails’ being marked as spam.
The key to maintaining customer interest is resonance, according to the Forrester Brand Experience Playbook. A brand that resonates with customers is one that not merely provides the product, service, and experience they anticipate, but—even more important—also enriches customer experience by providing value-driven engagement opportunities.
And the proof’s in the ROI: A good content-focused marketing strategy drives six times higher conversion rates! Here are five content-led campaigns to help you cement a lasting relationship with your customers
1. User-Generated Content (UGC) Campaigns
Rebuild trust, recruit brand advocates, and get time back by adding UGC to your email marketing strategy.
A good review is worth its weight in gold. Although trust in brand messages has fallen in recent years, the influence of consumer recommendations has skyrocketed: Most online consumers prefer to be informed about what others have said about products and services—and therefore read consumer reviews regularly.
If you’ve wowed customers with your product or service, use their feedback as testimonials to influence your entire contact list. A UGC-based campaign allows you to push your most impressive reviews straight to the inbox, promoting a third-party, impartial view.
You can achieve that by adding a dynamic content block in an email template to pull in live review content directly from your site. Customer feedback from review sites such as Trustpilot and Feefo can be integrated into your campaign with ease for added credibility. And, if you’re feeling inspired, use UGC to construct the basis of your campaign creative and let the 5-star reviews speak for you! Check out how global skincare brand Elemis did just that:
2. How-To Advice Campaigns
Providing your contacts with useful and informative content is a great way to showcase your business’s expertise.
Prospective and returning customers actively use content to inform their decision-making process: 47% of B2B buyers viewed three to five pieces of relevant content before engaging with a sales representative, according to a report from Demand Gen. Creating advice-based campaigns to deploy to your lists at appropriate stages can have a huge effect on your conversion rates.
Brands that resonate strongly with customers provide user-focused content to drive engagement. Think about what a customer might want to know about your product or service, and design an advice campaign based around your answers.
Great British Chefs uses its “Weekly Menu” campaigns to advise on food preparation. The emails feature guides, recipes, and blog posts to get taste buds tingling. And with the company logo displayed clearly and consistently in every campaign, readers can easily remember which brand serves up this mouth-watering content.
3. Competition Campaigns
Want to generate new, quality leads and re-engage customers at the same time? No problem.
An attractive, time-restricted competition campaign has the power to generate hot new leads. Constructing a thorough and relevant entry form will give you good-quality data to send to your sales department. Plus, you can increase your audience and entice an entirely new fan base with an initiative strong enough to get shared across social media. It might even go viral.
A competition that gets good traction promotes brand awareness, online conversation, customer loyalty, and market presence. And when it’s all over, your key campaign metrics provide a rich source of data to inform your future strategy.
Check out this competition creative from luxury clothing and accessories brand Aquascutum. An interactive game hides behind the gorgeous email illustration, and those who complete it and provide their data are automatically entered into a drawing to win their favorite bag. With one initiative, the company has re-engaged existing customers, increased brand awareness, and generated new leads. Plus, it’s captured data on its customers’ style preferences. Genius!
Key ROI metrics from Aquascutum’s competition include the following:
6% average email CTR
100% increase over average link clicks
100% increase over average open rates
50% increase over average views and forwards
4. Multichannel Engagement Campaigns
Email is your digital key, and you can use it to unlock a healthy ROI from your social media efforts.
A campaign that showcases your brand’s multichannel opportunities will promote cross-channel communication and nurture that single customer view. Give your contacts the chance to get socially acquainted with your business, and watch your brand ambassadors multiply. Plus, collate the data from multichannel engagement campaigns to get deeper insight into lifestyle and behavior. That all leads to better targeting.
An engaged community with multiple touchpoints will do the work for you. Customers who feel valued and nurtured by companies are more than happy to build brand and salience in order to get a better ROI for themselves. The inbox is the perfect environment for your brand communities to thrive!
This email from British fashion brand Jack Wills is beautifully designed and chockablock with channels. It gives customers five unmissable opportunities to connect, and we love the persuasive copy creative!
5. Re-Engagement Campaigns
Looking for a win-back strategy that works? Reinstate valued members of your community by rolling out an irresistible re-engagement campaign.
Customers who have become dissatisfied with your email marketing want you to take a proactive approach to regaining their trust. Even your most loyal engagers will be bombarded with attractive alternatives, so get ahead of the competition by designing a campaign to collect customers’ preferences. That email should be sent out to contacts who qualify as unengaged. Use the results to re-engage customers with better-informed emails and more precisely targeted CTAs.
Check out this simple, effective, and on-brand re-engagement email from Dormify. The US dorm decor brand used its design expertise to create a seriously clickable campaign.
Make It Resonate!
An attractive incentive provides great leverage for obtaining email signups and acquiring crucial consumer data. Customers have come to expect discounts in return for their data: Offers remain the top reason for filling out an online form and subscribing to a mailing list. But generic, batch-and-blast offer campaigns can dilute and devalue your company’s message. It’s easy to lose connections when the line of communication is poor.
To retain interest, you need to nurture long-term brand resonance. That is where adding value drives the best ROI. Content-led campaigns that are helpful, personal, and relevant can help you foster a lasting attachment between business and customer.
The way to efficiently use e-mail autoresponders without being obnoxious
Email autoresponders are one-to-one emails sent to a subscriber in your listing which might be caused to add price to the revel in a person has together with your commercial enterprise on-line.
Autoresponders are induced by using a movement taken in your website or by means of a timer set with the aid of your team, whichever nice suits the circumstances of the message dispatched to a person.
A satisfied birthday message, a reminder to go back for your shopping cart, an e-mail re-introducing vintage content material on your subscribers, an alert announcing new merchandise to a consumer based totally off in their beyond purchasing behavior and comparable emails are all not unusual types of autoresponders corporations used to speak with their clients.
That allows you to acquire success with the usage of autoresponders, it’s important that your emails accomplish the following desires:
building an extended-time period dating with your subscribers.
Your messaging is attractive and precise on your enterprise.
Boom the open-fees of your email campaigns.
Here are three strategies for best attaining those desires with your business enterprise’s autoresponder campaigns.
1. create an autoresponder collection
one of the nice techniques for attaining fulfillment with autoresponders is using them for your client base to be used with a particular purpose in mind.
As an example, Pat Flynn, the writer of the smart passive income weblog, indicates that your autoresponder campaigns ought to recognition on using a clever sequence of messages with a distinct purpose. The information four extraordinary techniques to autoresponders that frequently makes use of himself to attain fulfillment with his listing.
Such a tactic to autoresponders is called the bait and hook, that is an effective collection to emulate because it allows your enterprise to build a long-term dating together with your listing.
as defined by means of Flynn above, the bait and hook technique to electronic mail autoresponders seems like this. It starts off evolved with someone subscribes to your list and then mechanically receiving a welcome electronic mail.
Once they’ve obtained a welcome email, drive ongoing price through sharing emails with them proposing helpful and informative content material that drive awareness round positive troubles to your industry.
When you’ve been adding value to your audience using content material focused emails, start to share an advertising on your products or services. Your corporations services have to act as solutions for the problems you’ve been discussing in previous emails.
After this, reengage your audience with autoresponders targeted on more content to help increase focus, specifically with subscribers that didn’t convert the first time.
Be cautious to share the most effective share treasured and informative content material that enables to teach your target market to prevent them from feeling like your messaging is solely focused on getting them to make a buy within the destiny.
2. Differentiate your logo from others
consistent with Radicati Group, one hundred billion emails were sent and acquired consistent with day in 2013 – a majority of those from groups. every day it receives extra difficult in your autoresponder emails to stand out from the dozens of e-mail a person gets ordinary.
Email autoresponders are critical seeing that they help automate vital messaging and loose up time to attention on other responsibilities, it’s critical to avoid becoming lazy with their use.
To make sure your messaging is engaging and particular, try your very first-class to think how you may craft your email autoresponders to be simple, clever and authentic with every and every message.
Consciousness first on ultimate constant to make certain your first actual subscriber has a comparable revel in for your a thousandth subscriber that’s simply as original and treasured.
To ensure consistency, use replica that’s non-public and engaging but with your personal voice. Don’t sound robotic or too formal, but alternatively add persona to what you’re saying whether or not it’s a content material or promotional e-mail.
The imagery your organization decides to used to your electronic mail autoresponders on an ordinary basis may even have an effect on the consistency of your messaging as well as how they stick out from different emails.
If viable hire a clothier off of dribble or enhance to create original visuals to your e-mail advertising that help mirror your emblem, in addition to the content material of each specific electronic mail. Whilst operating with a picture clothier, they’re growing visuals a good way to be solely used by your enterprise. These original visuals will truly assist differentiate your email autoresponders from others.
If you don’t have the budget for a image dressmaker, be extremely selective with the sorts of imagery you’re deciding on from a stock footage site like Shutterstock or Getty. There also are some free alternatives like unsplash or compfight to locate visuals to consist of without charge. Modcloth autoresponder
three. Perceive vulnerable factors via regular testing
examine the collection of e-mail autoresponders that you’re sending to your list and discover any messages that bring about a decrease in the click on-thru-charge, open-fee subscribers or on-web page conversions – relying at the content material of the email of course.
autoresponders are all approximately personalizing the revel in your corporation has together with your list. Sometimes, your messaging isn’t coming off incorrectly, however you won’t recognize till you obtain remarks out of your list.
Always reveal the metrics noted at the start of this segment to peer which part of your collection of autoresponder emails isn’t working.
Replace this ineffective email with two variations of a similar message to start a/b checking out those emails along with your target market. This way, you can find out which of those two variations of the identical electronic mail resonates extra efficaciously together with your audience and go together with the model that drives higher outcomes.
In a few cases, the whole autoresponder e-mail series is what’s no longer operating. If irrespective of how you regulate the positive part of your series, it still isn’t operating; it might then be time to trash it and start over.
From time to time it will become to evident which you’re supplying content material in your target audience simply to push them to a product later on, which can be definitely off-placing to subscribers.
Restart your marketing campaign by way of most effective such as content material that surely adds cost in your audience before eventually adding them to a product focused e-mail.
In some cases, it is probably a softer promote to consist of more content emails earlier than adding a subscriber to a product or promotional electronic mail. Engaging content can help reestablish a reference to your target market time beyond regulation.
How is your enterprise making use of email autoresponders to cultivate a relationship with your list and power outcomes? What e-mail autoresponder collection has your enterprise determined effective and why? Share your thoughts inside the comments found below the article.
We all want to become better people — stronger and healthier, more creative and more skilled, a better friend or family member.
But even if we get really inspired and start doing things better, it’s tough to actually stick to new behaviors. It’s more likely that this time next year you’ll be doing the same thing than performing a new habit with ease.
Why is that? And is there anything you can do to make change easier?
My girlfriend is great at remembering people’s names.
Recently, she told me a story that happened when she was in high school. She went to a large high school and it was the first day of class. Many of the students had never met before that day. The teacher went around the room and asked each person to introduce themselves. At the end, the teacher asked if anyone could remember everyone’s name.
My girlfriend raised her hand and proceeded to go around the room and accurately name all 30 or so people. The rest of the room was stunned. The guy next to her looked over and said, “I couldn’t even remember your name.”
She said that moment was an affirming experience for her. After that she felt like, “I’m the type of person who is good at remembering people’s names.”
Even today, she’s great at remembering the names of anyone we come across.
Here’s what I learned from that story: In order to believe in a new identity, we have to prove it to ourselves.
The key to building lasting habits is focusing on creating a new identity first. Your current behaviors are simply a reflection of your current identity. What you do now is a mirror image of the type of person you believe that you are (either consciously or subconsciously).
To change your behavior for good, you need to start believing new things about yourself.
Imagine how we typically set goals. We might start by saying “I want to lose weight” or “I want to get stronger.” If you’re lucky, someone might say, “That’s great, but you should be more specific.”
So then you say, “I want to lose 20 pounds” or “I want to squat 300 pounds.”
These goals are centered around our performance or our appearance.
Performance and appearance goals are great, but they aren’t the same as habits. If you’re already doing a behavior, then these types of goals can help drive you forward. But if you’re trying to start a new behavior, then I think it would be far better to start with an identity–based goal.
The image below shows the difference between identity–based goals and performance and appearance–based goals.
The interior of behavior change and building better habits is your identity. Each action you perform is driven by the fundamental belief that it is possible. So if you change your identity (the type of person that you believe that you are), then it’s easier to change your actions.
The reason why it’s so hard to stick to new habits is that we often try to achieve a performance or appearance–based goal without changing our identity. Most of the time we try to achieve results before proving to ourselves that we have the identity of the type of person we want to become. It should be the other way around.
The Recipe for Sustained Success
Changing your beliefs isn’t nearly as hard as you might think. There are two steps.
1. Decide the type of person you want to be.
2. Prove it to yourself with small wins.
Here are five examples of how you can make this work in real life.
Note: I cannot emphasize enough how important it is to start with incredibly small steps. The goal is not to achieve results at first, the goal is to become the type of person who can achieve those things.
For example, a person who works out consistently is the type of person who can become strong. Develop the identity of someone who works out first, and then move on to performance and appearance later.
Start small and trust that the results will come as you develop a new identity.
Want to lose weight?
Identity: Become the type of person who moves more every day.
Small win: Buy a pedometer. Walk 50 steps when you get home from work. Tomorrow, walk 100 steps. The day after that, 150 steps. If you do this 5 days per week and add 50 steps each day, then by the end of the year, you’ll be walking over 10,000 steps per day.
Want to become a better writer?
Identity: Become the type of person who writes 1,000 words every day.
Small win: Write one paragraph each day this week.
Want to become strong?
Identity: Become the type of person who never misses a workout.
Small win: Do pushups every Monday, Wednesday, and Friday.
Want to be a better friend?
Identity: Become the type of person who always stays in touch.
Small win: Call one friend every Saturday. If you repeat the same people every 3 months, you’ll stay close with 12 old friends throughout the year.
Want to be taken seriously at work?
Identity: become the type of person who is always on time.
Small win: Schedule meetings with an additional 15–minute gap between them so that you can go from meeting to meeting and always show up early.
What is your identity?
In my experience, when you want to become better at something, proving your identity to yourself is far more important than getting amazing results. This is especially true at first.
If you want to get motivated and inspired, then feel free to watch a YouTube video, listen to your favorite song, and do P90X. But don’t be surprised if you burn out after a week. You can’t rely on being motivated. You have to become the type of person you want to be, and that starts with proving your new identity to yourself.
Most people (myself included) will want to become better this year. Many of us, however, will set performance and appearance–based goals in hopes that they will drive us to do things differently.
If you’re looking to make a change, then I say stop worrying about results and start worrying about your identity. Become the type of person who can achieve the things you want to achieve. Build the habit now. The results can come later
A belief is an internally held or publicly espoused commitment to a premise that may be knowable or completely unsupported by evidence. Importantly, this gamut of uncertainty is what distinguishes beliefs from knowledge. For example, most of us know and believe that the sky is blue, but if you believe it will rain tomorrow, you do not necessarily know it will rain. Thus, beliefs are often formed when someone ventures beyond the scope of their knowledge, and takes a risk by committing to a premise that may not be entirely supported.
Given the inherent risk, beliefs that are publicly stated often have non-trivial content, i.e. they concern topics that are important for the well-being or social status of the speaker. As a result, beliefs may be imbued with an emotional investment, such that if the belief is proven wrong, there will be an emotional cost.
Many psychologists view belief as an unscientific term that deserves to be phased out. Contradictory and ambiguous definitions may be to blame for this attitude. However, knowledge is even less well defined. For example, a skeptic would claim that we can never know we know anything. If this is the case, then knowledge is merely a well-supported belief that we falsely ascribe the comforting notion of certainty to.
The Purpose of Beliefs
Beliefs may function to advertise your unique characteristics as a mate. The beliefs you hold will distinguish you from other potential partners. This allows like-minded members of the opposite sex to pick you from the crowd, which helps to guarantee a stable relationship in which a child can be brought up successfully. Natural selection should favor extensive belief formation, as this will improve the process of mate selection, and the quality of the child-rearing environment.
How Are Beliefs Learned?
Many of the beliefs we hold have been borrowed from individuals who demonstrate authority or prestige. This includes parents, celebrities, historical figures, politicians, and community leaders. For example, children will overwhelmingly adopt the religious beliefs of their parents. Another natural means of belief adoption is our propensity to conform with the majority.
Ignoring these sources of belief can negatively affect well-being. For example, one could be disowned by their parents, ostracized by society, or destined for failure as a result of choosing maladaptive beliefs. Natural selection has filtered those who are disposed to this behavior from the gene pool, leaving the human race with a disposition for conformity and prestige-based mimicry. An added benefit is the ease with which these types of beliefs are formed. If we assume that the popularity or success of a belief makes it reliable, our mental resources are spared the difficulty of testing it.
Nevertheless, niche beliefs can be attractive if the benefits outweigh the costs. Indeed, if beliefs demonstrate one’s unique characteristics as a mate, then pandering to the majority isn’t always an effective strategy. However, it’s likely that most niche beliefs will be adopted from models of authority or prestige for the aforementioned reasons.
How Are Beliefs Formed?
Sometimes a belief will be formed using one’s own cognitive faculties, with little or no influence from other people.
Perhaps the rarest mode of belief formation is that which relies on empirical observation and universal systems of logic to make `rational’ deductions about one’s environment. Not surprisingly, most people claim to exclusively use this method. Indeed, people wish to be seen as impartial because it gives their opinion extra weight. Even if someone has made a rational deduction, accusing them of being irrational will provoke an emotional defense. Thus, it may be impossible to form a belief without the influence of emotion, because even rational beliefs are a source of pride.
A more common form of belief formation is motivated reasoning (PDF). This is often used to reinforce prior beliefs or knowledge that one has an emotional stake in. For example, if a patriot extracts pride from the belief that her country is great, she will be more inclined to believe stories that show her country in a good light. In the same way, religious people are inclined to believe Intelligent Design because it supports prior beliefs that they are emotionally invested in. The purpose is to fool oneself rather than others. Indeed, if a new belief agrees with preexisting beliefs, it appears to be rational, and the motivation for forming it can be ignored.
As well as reinforcing positive emotions, motivated reasoning can be used to cope with negative emotions. For example, sitting in a hospital bed might intensify one’s fear of death. This should create a motivation to believe in an afterlife, prompting a biased search for information that can be used to support the premise. Whether the individual reads holy books and theological articles, or listens to priests and religious groups; the goal is to convince themselves that, if they believed in an afterlife, their belief would be rational. If these mental gymnastics can be performed, the new belief serves to alleviate the negative emotion that triggered the process of motivated reasoning.
Intuitive and Reflective Beliefs
Cognitive scientists usually separate beliefs into intuitive and reflective states. For example, a man observing a lady smile at her companion’s behavior may form the reflective belief that replicating this behavior would be useful during a romantic encounter. However, this relies on the intuitive belief that a smile is an expression of happiness. Intuitive beliefs are automatically treated as data. They include folk beliefs such as `solid objects cannot occupy the same space’ and `other people have beliefs and desires that are separate from my own’.
Ineraction Between Emotions and Beliefs
Our beliefs influence how we perceive, interpret, and construct the world. As a result, beliefs are central to the production and transformation of emotional states. According to cognitive appraisal theory, emotions are elicited when we evaluate stimuli in our environment. This evaluation includes questions such as “does this stimulus help or inhibit my goals?” and “can i cope with it?”. Negative answers should produce an unpleasant emotion, but if we are to answer these questions, beliefs are required about the nature of the stimulus. For example, feeling anxious during a romantic encounter requires beliefs about how one is expected to behave, and whether one’s behavior matches that ideal. If these beliefs are wrong, one’s emotional state may be unduly affected.
As we have seen, emotions also affect the beliefs we form, suggesting a recurrent interplay between the two cognitions. In fact, some emotions may be especially able to facilitate the formation of new beliefs. For example, anxiety is appraised whenever a non-trivial, uncertain threat to well-being is detected. This describes many of the conditions under which new beliefs form. As such, there should be no greater emotional influence on beliefs than anxiety.
David Hume described beliefs as perfectly inert states that cannot produce or prevent action. Conversely, pragmatist philosophers have described beliefs as that upon which we are prepared to act. If this is the case, what compels us to act on our beliefs? The deductions made thus far would suggest that if beliefs bias the direction of our behavior, emotions provide the impetus for it.
What we end up believing is invariably what we most want to believe. Though some desirable premises are plausible, many are merely a prelude to wishful thinking. Indeed, if you wish to measure someone’s lack of delusion, just ask them how many unwelcome beliefs they have.
News that Justice Anthony Kennedy will soon retire from the Supreme Court was met with mourning from supporters of reproductive rights and the dignity of women more generally. Should President Donald Trump successfully appoint a conservative judge, the majority of justices will likely favor the recriminalization of abortion at some point when the Court resumes again.
I’m a historian who studies the history of reproductive rights in the US. To envision what our future holds should Roe v. Wade be successfully overturned is not hard — we only need to look to the decades before the nationwide legalization of abortion to get a sense for how the status of women could radically change.
The first thing to know about life when abortion was still a criminal act is that massive numbers of women resisted the law. In the 1950s and ’60s, just before the Roe v. Wade decision in 1973, medical and law enforcement experts estimated that between 1 and 2 million girls and women every year had secret abortions. Women resisted because they decided they were too poor, too young, too alone, or too vulnerable to have a baby. They also resisted because they simply didn’t want the pregnancy.
We think of the criminal era as a time when getting an abortion meant a furtive trip into the back alley, where, as likely as not, an unskilled person — maybe a drugstore owner or beautician or medical quack — would sexually assault, maim, or even negligently kill a desperate woman. But public health records do not bear this out.
Of course, some women suffered greatly — but most women lived in cities and towns where they had a decent chance of finding competent doctors, midwives, chiropractors, and others who did abortions outside of the law. Many performed this procedure day in and day out, often with the full knowledge of police who understood the public health benefits of having a decent provider in town.
But debunking the “back-alley” myth doesn’t mean the criminal era was not profoundly harmful to women. The social and economic impacts of making abortion illegal cannot be overstated. In those decades before Roe v. Wade, roughly from the mid-19th century until the early 1970s, women could not be full citizens. If they had heterosexual sex, they could not reliably plan their education or their work lives. Many women did not know where to find help, were too ashamed or afraid to ask, had no money, or were scared off by stories of the back alley. Many attempted self-abortion.
Employers and school officials drew on these vulnerabilities to treat females as unreliable employees who deserved lower pay. Given the likelihood that women would have children and drop out of the workplace, men argued that women had limited use for education. Girls were steered away from career tracks and advanced study and pushed toward preparation for “women’s” work, including low-skill office jobs and domestic labor.
Employers expected women workers, who might (it was thought) become pregnant at any time, to be only suited for jobs with fewer responsibilities that could allow them to cycle in and out without unduly disrupting the workplace. Unexpected and unwanted pregnancies robbed women of personal opportunities, economic security, and civic independence.
When district attorneys and police departments periodically decided to mount crusades of moral purity against “vice,” thousands of women were hauled into courtrooms and forced to testify against practitioners who had helped them and were now being tried for performing abortions.
Newspapers covered these public spectacles, where women in court would be pressed to answer such questions as “How many men did you have sex with?” and “Why did you have sex if you weren’t willing to have a baby?” and “During the abortion, how far apart were your legs spread and what tools were put into which of the holes in your body?”
Many hospitals set up “abortion boards,” where women went to beg panels of male physicians to allow them to terminate a pregnancy, which was only possible if granted an exception due to extraordinary circumstances. Many of these women had to plead insanity or say their pregnancy was causing them to consider suicide — two of the few permissible justifications for obtaining permission. Public humiliations like these were common in the pre-Roe era.
Without the right to choose, women were subordinate citizens
In the decades before Roe, authorities took upon themselves the right to punish girls and women for not managing their sexuality and fertility in ways the government approved — and the punishments and social control varied by race. Authorities forced hundreds of thousands of unmarried, unwillingly pregnant white woman to give up their babies for adoption; meanwhile, poor women of color were evicted from public housing, lost their welfare benefits, and, in some states, were threatened with jail if they had another baby outside of wedlock.
Women were forced to reproduce under a regime that dictated moral, racial, and religious rules for them, thus denying them moral autonomy, a political voice, and true religious liberty.
Most fundamentally, the government mandated forced maternity and defined women first and foremost as mothers. When women could not manage their reproductive capacity —even contraception was not legal in all states until 1965 — women’s special subordination to government and specifically to men on whom women were dependent for economic support, for employment, and other resources shaped every aspect of women’s intimate familial and socio-political lives.
Eventually, a critical mass of women rebelled against this regime as too dangerous and demeaning to be tolerated. The movement for reproductive freedom was a movement for full citizenship status for women.
Today’s technological advancements will provide alternatives to the back alley and other degradations of the pre-Roe era, although women with economic resources will continue to have more options and access than others. As before, though, women will be forced to flout the law to achieve personal dignity and safety. Such treatment of women ought to be an intolerable idea in a modern democracy.
Rickie Solinger is a historian and the author of many books about reproductive politics, including Wake Up Little Susie: Single Pregnancy and Race before Roe v. Wade; The Abortionist: A Woman Against the Law; and Reproductive Justice: An Introduction, with Loretta Ross.
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The new version of the Samsung Gear 360 camera is on display during a launch event for the Samsung Galaxy S8, on March 29, 2017 in New York.
Any fool on the street can tell you that technology is changing at a whiplash-inducing pace. What’s much more difficult to predict is which technologies specifically are about to hit big. Manage to divine that information before the rest of the crowd and you can future-proof your career and get in early on some of the coolest (and most lucrative) business opportunities.
Of course, sorting through a pile of tech hype to find these nuggets of tech gold is one of the hardest jobs around. It demands not only a ton of specialized knowledge but also an uncanny ability to sense which way the cultural winds are blowing.
Thankfully, some of the smartest minds in the world are willing to help out, offering periodic lists of technologies that are about to change the world. One of the best is from MIT Technology Review, which has been naming breakthrough technologies to watch for 15 years now. (Some of the older lists, available here, are uncannily accurate.) Here are the journal’s picks for 2017:
Reversing Paralysis. “Scientists are making remarkable progress at using brain implants to restore the freedom of movement that spinal cord injuries take away.”
Self-Driving Trucks. “Tractor-trailers without a human at the wheel will soon barrel onto highways near you. What will this mean for the nation’s 1.7 million truck drivers?”
Paying With Your Face. “Face-detecting systems in China now authorize payments, provide access to facilities, and track down criminals. Will other countries follow?”
Practical Quantum Computers. “Advances at Google, Intel, and several research groups indicate that computers with previously unimaginable power are finally within reach.”
The 360-Degree Selfie. “Inexpensive cameras that make spherical images are opening a new era in photography and changing the way people share stories.”
Hot Solar Cells. “By converting heat to focused beams of light, a new solar device could create cheap and continuous power.”
Gene Therapy 2.0. “Scientists have solved fundamental problems that were holding back cures for rare hereditary disorders. Next we’ll see if the same approach can take on cancer, heart disease, and other common illnesses.”
The Cell Atlas. “Biology’s next mega-project will find out what we’re really made of.”
Botnets of Things. “The relentless push to add connectivity to home gadgets is creating dangerous side effects that figure to get even worse.”
Reinforcement Learning. “By experimenting, computers are figuring out how to do things that no programmer could teach them.”
In case you are deciding on a e-mail advertising device to your small commercial enterprise, you could do plenty worse than Trafficwave (which starts off-evolved at less than $20 per month). In case you need to try out a number of the capabilities with out committing, the organization offers a 30-day free trial. Our assessment appears specifically at the e-mail plan, which helps up to unlimited contacts. Were it now not for some unexplained technical hiccups, steady contact could have been an easy pick for Editors’ desire, either becoming a member of or replacing Campaigner and MailChimp for PCMag’s pinnacle honors.
How does Trafficwave stack up towards the opposition for organizations with 2,500 contacts in its advertising and marketing database? Many e mail advertising tools actually have a cap on what number of messages you could send in a month however Trafficwave does not.
Due to the fact that our remaining look, Trafficwave has delivered electronic mail autoresponders beyond the ones brought about by signal-ups, inclusive of birthdays and anniversaries. You could additionally ship an email collection to a particular set of contacts, along with an afternoon-with the aid of-day manual to getting started out together with your provider or observe-u.s.to an occasion. This works by segmenting your contacts into distinctive folders and matching them up with autoresponders. The picture library now lets in large amounts of storage. Customers can also get entry to banner pictures immediately thru Trafficwave. Sooner or later, you may now engage with assist via Twitter.
The Trafficwave trial offers you get right of entry to to all of these functions for 30 days but you can best send large email lists. The trial is a brilliant way to get used to the platform for a large number of messages. After you are sure about the platform, improve to the paid version and begin blasting away.
We know the fortune is in the follow up. We know that we have to get serious about list building if we want prospects to follow up with. This report looks at 28 ways to build your email marketing list:
1) Feature a Sign-Up Form on Each Page of Your Site – Be sure to remember this basic concept. Sign-up opportunities should be ubiquitous throughout your site.
2) Promote Benefits on the Sign-Up Page – Enhance subscription value with sample emails, testimonials and strong call to action copy.
3) Offer Opt-In Incentives – Incentives like white papers, discounts and special reports significantly increase conversion rates.
4) Optimize Your Site for Search Engine Placement – Optimize current and archived newsletters for search engines to increase traffic and subscriptions.
5) Pay for Search Engine Services and Promote Your Email on the Landing Page – If you pay for search services like Google AdWords be sure to include email subscription information on the landing page.
6) Add Opt-in Check Boxes on Demo Requests, White Papers and Registration Forms – Well-executed forms and pages may improve conversion rates by 50 percent or more.
7) Include “Send to a Friend” Options – Generate new subscribers with minimal effort if bundled with promotional campaigns.
8) Use Direct Mail and Catalogs – Encourage email subscriptions on all print ads.
9) Direct Employees to Include Messages and Links in Email Signature Lines – Add “Subscribe to the Company X Email Newsletter” to employee email signatures.
10) Direct Call Center and Sales Employees to Obtain Permission and Capture Email Addresses Over the Phone – Instruct call center and sales staff to ask customers and prospects if they’d like to receive newsletters or promotional email.
11) Send Post Cards to Customers Encouraging Them to Subscribe to Email – If you have postal contact information for customers but not email addresses, send a post card with opt-in sign-up offer and URL.
18) Display Opt-in Forms at the Cash Register – An approach used by restaurants and retailers to advertise weekday discounts, catering services etc.
19) Promote Your Email/Newsletter in Articles and Article Attribution – Include a reference and link to your newsletter after the byline on articles in trade and consumer publications.
20) Include Opt-in Message and Check Boxes on Shopping Cart Pages – Remember to ask for email format and product/information preferences.
21) Promote Your Email/Newsletter in Other Company Publications – Promote online newsletters in print newsletters, magazines and brochures. Add “Sign up for our monthly newsletter at www.companyX.com/subscribe.html after “Visit www.companyX.com for more information.”
22) Include Newsletter Subscriptions in Trade Show Lead Generation Forms – Obtain permission to send your monthly newsletter to booth visitors.
23) Promote Your Newsletter/Promotional Emails in Industry Directories and Sites.
24) Distribute Press Releases Based on Newsletter Articles – Newsletters with topical articles may warrant a press release. Make sure the press release includes links and information on how to subscribe.
25) Include Information and a Link to Your Newsletter in Press Releases – A good option for smaller companies. Include your company newsletter and other resources in press release copy.
26) Include Opt-in Information on Customer Satisfaction Surveys – Ask permission to communicate valuable information via email newsletters and promotions.
27) Include Opt-in Forms in Product Shipping Boxes – Advertise email promotions on packing slips and direct mail cards with links to your site. Many retailers and catalogers also include promotional offers from non-competing companies.
28) Employ a Reputable Email List Service – List building services obtain email addresses and permission to email existing customers. Be sure you obtain permission before – or as part of – the first email you send.
‘Scorpion’ is here, so there’s never been a better time to sculpt the Boy’s Mount Rushmore of moods with this comprehensive list.
Drake is one of the most recognizable aspects of the Canadian brand. He’s like snow, both in terms of how connected he is to our national identity and by how likely he is to get served by Pusha-T. He was one of the most important people since Shania Twain to make us look cool in the United States, which is basically the greatest aspiration of any Canadian. Or at least, Drake makes us feel like we look cool. That power is translated through his music, but in truth it’s all in the face. Drake’s gloriously bearded, emotional and sometimes unfortunately decorated face is a symbol of our inflated sense of worth and remorselessly lame swagger. If his music is a religion, his face is the miracle that cures the blind and converts the non-believers. At the very least, it makes a good meme.
The cover photo for Scorpion is a black and white studio shot, brilliantly framed by photographer Norman Wong. The piece makes Drake look like a timeless monument, a statue to be revered for a thousand years, dominating Toronto’s skyline and blotting out the sun like the Views cover. I reached out to Wong to comment on the photograph, and he emailed back saying, “Love to work with you guys but unfortunately I signed a pretty hefty contract where I can not talk to any media or press.” Incredible. Drake’s face has a team of lawyers. Drake’s face is an industry.
That’s the face of a man whose jacket zipper got stuck in Canadian November.
“Now We Here” Drake
This scene from Drake’s “Started from the Bottom” video inspired retail workers everywhere to hate their jobs even more.
“Look Out Behind You” Drake
Justin Sullivan/Getty Images
When you see a particularly dad tracksuit on the other side of Foot Locker.
“Where’d I Put My Protein Powder?” Drake
This is the look you make when you’ve been lifting the culture for over a decade.
This is the look you make when you’ve accidentally killed the culture for over a decade.
Courtside Drake, Part One: Joy
Look at this nerd. He deserves a wedgie. There are no jokes for this picture of Drake’s Best Face. It’s perfect. It’s angelic. He’s ready for his bust to be sculpted and put into the hallowed halls of Degrassi to sit in earnestness that you, too, can achieve zen with the correctly selected oversized sweater/glasses combo.
Courtside Drake, Part Two: Defeat
TFW you finally realize your great basketball team sucks, even though they were objectively GOOD, and that even your own proximity to LeBron James’ greatness doesn’t really make you great at all.
Drake makes journalism look fun by being fabulously rich unlike an actual journalist. If all news is fake news and Drake is a fake journalist for indulging in fake interviewing, not to be confused with real interviewing, which is certainly fake, does that not make him a…………….. journalist?
Drake 100 per cent has a streetwear blog.
Drake is a 17-year-old Instagram influencer trying to sell you therapeutic patchouli-scented candles. This is how you feel cashing in on those goddamn golden Starbucks Rewards points.
That’s him drinking sangria and totally NOT the blood of an up-and-coming lyricist he found on Soundcloud.
GLYN KIRK/AFP/Getty Images
This is Drake when he smells that young, talented lyricist blood.
“I See Dead People” Drake
Turtle Neck Disdain Drake
When the ghost writer pens a particularly thicc single.
Vaping in the Bathtub Drake
Over My Dead Bath & Body Works.
Way Too Lit Drake
When you lose track of the wasp you just saw.
Trapped in Hell Drake
This man is begging to be saved.
When you find out Kanye collected all the Infinity Stones.
“Who Dis” Drake?
Is This Even Drake?
Drake has a face the world recognizes so we’re not exactly sure who this individual is or why Kevin Hart has “white power.”
Would You Like a Tour? Drake
This Drake is a god.
Job Interview Drake
Tom Szczerbowski/Getty Images
Momentous Occasions Drake
“I WATCHED A CHAAAAAAAAAANGE IN YOU. LIKE YOU NEVEEEEEEEEEEEER HAD WINGS. AHHHHHHH, AHHHHHHHHH”
Actual Scorpion Drake
A few Drake facts: he is a predatory animal of the class Arachnida, making him cousins to spiders, mites and ticks. He has eight legs, a pair of pincers (pedipalps) and a narrow segmented tail that often curves over his back, on the end of which is a venomous stinger. Drake will shed his exoskeleton up to seven times as he grows.
Year Book Drake Who Isn’t Actually Drake but Looks Like Drake
Tinder has been testing this feature in Canada and Sweden since April, when it was first announced, and has rolled out to a few other markets since then.
Today, Loops are available to Tinder users across the following markets: Japan, United Kingdom, United States, France, Korea, Canada, Australia, Germany, Italy, Netherlands, Russia, Sweden, Belgium, Denmark, Iceland, Ireland, Kuwait, New Zealand, Norway, Qatar, Saudi Arabia, Singapore, Switzerland, Taiwan, Thailand and United Arab Emirates.
Loops are two-second, looping videos that can be posted to users’ profiles. Users can’t shoot Tinder Loops from within the app, but rather have to upload and edit existing videos in their camera roll or upload a Live Photo from an iOS device.
Tinder is also expanding the number of images you can post to your profile to nine, in order to make room for Loops without displacing existing photos.
Given that Tinder has been testing the feature since early April, the company now has more data around how Tinder Loops have been working out for users. For example, users who added a Loop to their profile saw that their average conversation length went up by 20 percent. The feature seems to be particularly effective in Japan — Loops launched there in June — with users receiving an average of 10 percent more right swipes if they had a Loop in their profile.
In the age of Instagram and Tinder, people have used photos to represent themselves online. But, with all the editing tools out there, that also means that photos aren’t always the most accurate portrayal of personality or appearance. Videos on Tinder offer a new way to get to know someone for who they are.